Marketing

ICOMIA World Marinas Conference 2011 is more than just a three-day event. Our marketing and promotional campaign starts nine-months prior to the event and utilises a variety of different mediums to communicate our message to all senior decision-makers in the global marinas industry.

As a conference partner or sponsor you will directly benefit from a targeted marketing, promotion and media campaign which includes the following mediums:

• Industry Associations
The Informa Yacht Group (IYG) will work closely with ICOMIA Marinas Committee and the Singapore Boat Industry Association (SBIA) to secure the attendance of as many ICOMIA members and industry professionals as possible. IYG will also work closely with a number of other industry associations and governing bodies to ensure their members attend the event. Discounts to attend will be offered to association members. Various marketing and promotional activities to these associations will ensure industry wide exposure and awareness.

• Direct Mail Conference Literature
As part of our extensive marketing campaign, all relevant industry professionals will be mailed up-to-date conference information including speakers, topics for discussions, partners, sponsors and media partners. All ICOMIA World Marinas Conference 2011 printed literature will carry sponsor logos in a prominent position.

• Website and Online
The ICOMIA World Marinas Conference 2011 website is one of the primary mediums through which the conference is promoted. The website keeps participants and prospects up to date with the programme, speakers, partners, sponsors and general conference information. All marketing material directs people to the event web site. Links from our partners and selected media partners will ensure the website is the primary source of up-to-date conference information.

• E-mail Broadcasts
ICOMIA World Marinas Conference 2011 will be promoted to an extensive database of industry professionals, owned by the Informa Yacht Group, ICOMIA, SBIA and other conference partners, through an extensive programme of e-bulletins/newsletters and e-updates. This database is continually kept updated and added to through an intensive programme of research and development.

• Telemarketing
The Informa Yacht Group has a dedicated team of industry-specific, knowledge-rich telemarketers that will personally call senior industry decision-makers, influencers and professionals to ensure their attendance.

• Public Relations
ICOMIA World Marinas Conference 2011 press releases and information are disseminated on a regular basis to the international media. Partners and sponsors are mentioned in all releases.

• Wish List
Partners and sponsors may provide wish lists of key clients and prospects. Our in-house telemarketing team will personally invite these companies to ensure their attendance at the event.