SHARE THIS PAGE
GOLD SPONSOR
SILVER SPONSOR
EXHIBITOR
OFFICIAL MEDIA PARTNERS


























Vote For The Top Viral Ad

We’ve got our pick for the top 5 best viral ads, but which takes the crown for brand awareness, engagements, reach and sheer innovation? Have Your Say And WIN!

Think some of out picks are overrated? Think there are better, funnier, more effective viral ads?

By voting for your favourite viral ad you will go into the draw to win a two day pass to attend Total Marketing 2011 valued at over $2000 USD.

Click here to vote.

  1. Panda Cheese - Never Say No To Panda
  2. Old Spice – The Man Your Man Could Smell Like
  3. Will It Blend? – iPad
  4. Volkswagen Fun Theory
  5. Dove Evolution
Never say no to Panda!1. Panda Cheese -
Never Say No To Panda
This Eqyptian series of adverts epitomizes what is possible in the MENA region as it surges to worldwide fame and acclaim.

In each installment, as Buddy Holly's "True Love Ways" plays, the cuddly mascot confronts someone--a man in a hospital gown, a father and son shopping for groceries, a cook in a restaurant kitchen--with the audacity to "say no" to the company's cheese. This panda, in spite of his perpetually upturned line of a mouth and gentle, blinking eyes, handles rejection very poorly… click here to vote
Old Spice | The Man Your Man Could Smell Like2. Old Spice -
The Man Your Man Could Smell Like
Isaiah Mustafa – the star of the ad is filmed during a single uninterrupted take that transitions, with minimal computer-generated imagery (CGI),from a bathroom to a sailboat to Mustafa riding a horse reciting a quick monologue about how "anything is possible" if a man uses Old Spice.

In June 2010 it won the Grand Prix for film at the Cannes Lions International Advertising Festival[5] and in July 2010 the ad won a Primetime Emmy Award for Outstanding Commercial. Subsequent to the release of the "Questions" Old Spice commercial, a YouTube campaign featured Mustafa reprising the same character and responding to over 100 YouTube, Twitter, Facebook and Reddit comments in a series of brief videos. The short ads used the same humor as the TV spots click here to vote
Will It Blend? - iPad3. Will It Blend? – iPad
Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the Total Blender. In the show, Tom Dickson, the Blendtec founder, attempts to blend various unusual items in order to show off the power of his blender. With over 100 webisodes and countless media coverage off the back of the viral success – could this be the earliest and longest lasting viral campaign of all time? click here to vote
Piano stairs - TheFunTheory.com - Rolighetsteorin.se 4. Volkswagen Fun Theory
“The Fun Theory” is a series of experiments, captured on video, to find out if making the world more fun can improve people’s behavior. The top video, Piano Stairs, has achieved over 1 million views on YouTube – I can’t count how many times friends have shared it this week.
Among the experiments: does turning a set of subway stairs into a real-life piano encourage people to use them (answer: yes, 66% more). click here to vote
dove evolution5. Dove Evolution
The advert was a critical, popular, and financial success. It won a number of awards in the advertising industry, including two Cannes LionsGrand Prix awards and an Epica D'Or. It has been discussed in many mainstream television programmes and print publications, and the exposure generated by the spot has been estimated to be worth over $150M. click here to vote