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Your Marketing Checklist |
Your role demands you know more about who to reach on which channels and what message to bring them – all the while being able to measure and monitor their ROI and success – phew! So what is your biggest challenge?
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#THEWHAT
THE MESSAGE: Is CSR a viable marketing message? Is PR really the fantastic vehicle that it looks to be? Which communications raise awareness and which convert to sales? How important is a credible message? It all starts with the right message tailored to your audiences needs…
Don’t Miss It - ‘Stream B’ Day One, 21 November, 201 |
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#THEHOW
THE CHANNELS: What do traditional media channels like TV and radio now sit in your budget, in your consumer’s perception and in their consumption patterns? What digital channels are proving ROI and which are the jury still out on?
Don’t Miss ‘Stream C’ Day Two, 22 November, 2011 |
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#THEWHY
THE MEASUREMENT: Feel like you are up the digital and marketing creek without a yardstick? And how exactly do you decide the most cost efficient way to outsource? Will monetizing financial factors help you allocate resources and gain management support and buy in for your marketing budget?
Don’t Miss It - ‘Stream D’ Day Two, 22 November, 2011 |