Meet Your Expert Course Director

    Photo of Maria Sillanpaa

    Maria Sillanpaa
    Founding Director
    Sustainability Advisory Group, UAE

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Top 5 Business Benefits

  1. Build a corporate responsibility and sustainability programme that adds value to your bottom line and enjoys wide stakeholder acceptance
  2. Enhance your reputation and cut costs by embedding the principles of corporate responsibility and sustainability in your organisation
  3. Leverage your commitment through sustainability reporting using international standards (for example, Global Reporting Initiative)
  4. Bring clarity to the confusion of terms and concepts currently being used
  5. Gain insights into best practice from an internationally recognised corporate responsibility and sustainability leader

What do Middle Eastern executives think of corporate responsibility and sustainability?

  • 90% think that it can build and maintain a strong corporate reputation
  • 86% agree that it can foster innovation
  • 82% assert that it can attract new customers
  • 70% think that it can help capture new markets and market share
  • Only 8% believe that community involvement and philanthropy is sufficient to ensure the above business benefits

Source: Second Annual Middle East Executive CSR Survey, Sustainability Advisory Group, July 2010

Who Should Attend?

  • CSR managers
  • Sustainability managers
  • Environmental managers
  • Internal and external communications executives
  • Marketing, PR and branding professionals
  • HR managers
  • Governance and risk management executives
  • Corporate philanthropists and foundation managers