Course Overview

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Course Timings:
Registration will be at 07:30 on Day One. The course will commence at 08:00 every day and finish at 15:30. There will be breaks for refreshments and lunch at appropriate intervals.

Course Introduction
Strategic planning is not a product but a process. It requires the ability to work closely with a management team, to provide a framework for exploring options, to challenge conventional thinking, and to build consensus around a pragmatic plan. Too often, strategies are formulated from management assumptions developed around a conference room table in the absence of solid market facts. But that does not tell you how your business can perform better than your competitors. Neither does is validate what external, environmental factors in the GCC affect your business.

Too often, strategies are formulated from management assumptions developed around a conference room table in the absence of solid market facts. But that does not tell you how your business can perform better than your competitors. Neither does is validate what external, environmental factors in the GCC affect your business.

This course explains how the strategic management process can be used to analyse environments, industries and organisations, and how to use that analysis to make sound strategic choices.

Day One
Introduction
Strategic Analysis
Syndicate Exercise

Day Two
Strategic Choices
Syndicate Exercise

Day Three
Aligning The Strategy
Case Study
Managing Strategic Change
Syndicate Exercise

Day Four
You will be split into small groups and will work through a major case study designed to illustrate some of the major issues arising from strategic business planning consolidate your skills. Using the strategic analysis tools discussed on the course, each group will analyse the situation described in the case study and from that analysis you will
then make some strategic choices.

Each group will present its conclusions and discuss them with the rest of the class.

Class Discussion
You will discuss how the content of the course will help you in your organisation and compare notes on how to plan, using what you have learned. The discussion will be centred on:
1. The challenges presented to different organisations by the changing world
2. How the strategic management process can help organisations respond to those challenges