Course Overview

Click here for the full agenda

Registration will commence at 7.30 on the first day. Course sessions will start promptly at 08.00 and finish at 14.30. There will be two breaks for refreshments and lunch will be served at the end of each day’s sessions.

Designed to help you fine-tune your strategic understanding of social media and update your online media relations capabilities, Social Media Marketing Masterclass offers a breadth and depth of information through live demonstrations, exercises and “real world” case studies to advance your new media communications to the next level.

Key Take-Aways

• Discover social media marketing trends in the region and beyond
• Learn about new tools to leverage your brand’s marketing mix
• Determine rules of engagement and best practices from brands in the region and around the world
• Implement a core set of processes and resources needed to successfully build, launch and sustain a social media strategy
• Evaluate current innovations, solutions and technologies
• Monitor your brand’s online presence and measure ROI to prove success
  
  
  

Day One

Understand The Evolution Of Social Media Marketing And Leverage The Tools Of The Trade

• The impact of social media marketing for businesses and how influence works online
• Reviewing key global statistics and Middle East consumer trends
• Understanding the business case for Social Media
• Reviewing the various tools that make up the ‘Social Media Toolbox’ and the unique benefits of each to your business
  
• Exploring LinkedIn: How to make the most of online business networking
• Questioning the power of blogs and the role they play for Middle Eastern businesses and consumers
• A look at the role that social media plays in search marketing
• Introducing new tools and platforms relevant to the region:
  
• How small businesses can capitalise on their size to make the most of social media\
• PR2.0: How to draft and publish a social media press release online for free
• Deciding which new media channels make sense for your organisation through a strategic framework

Hands-On Activity: Harnessing the power of new Facebook Pages

Day Two

• Using Twitter as a key listening tool to start building your social media strategy:
• The POST (People, Objectives, Strategy, Technology) approach to strategy creation:
• Comparing popular social media monitoring dashboards that allow Arabic keywords and a look at what your monitoring agency probably isn’t telling you

Day Three

• Introducing The Customer Quadralogue framework for strategic business involvement
• Discovering case studies from around the world:
  
• Leadership branding for executives:
  
• Digital outlook for 2011: trends in social influence marketing
• Recap: 10 essential social media marketing rules

• January 2011: A full compilation of MENA internet and mobile statistics
• Global state of the blogosphere 2010
• Real time marketing for business growth, by Financial Times