Course Overview
Designed to help you fine tune your strategic understanding of social media and update your online media relations capabilities, Social Media Marketing Masterclass offers a breadth and depth of information through live demonstrations, exercises and “real world” case studies to advance your new media communications to the next level.
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Course Timings
Registration will be at 07.30 on the first day of the course. Course sessions will start promptly at 08.00 and finish at 15.30 with breaks at appropriate times for refreshments and lunch..
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Evolution Of Social Media Marketing And The Tools Of The Trade
Gain a deep understanding of how technology, consumer mindset and media shifts are creating a completely new marketing landscape. Also examine web 2.0 tools available to today’s marketers, interaction guidelines, benefits for each and learning to integrate them into your existing marketing mix.
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Hands-On Activity: Twitter 101
Creating a profile, building a following, using links, re-tweets, creating business lists, organising tweet-ups and discovering the best desktop and mobile Twitter clients.
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Guest Speaker: Digital Content Expert
Explore the world of video marketing and creative content production methods that play an impactful role in viral marketing
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Building A Sustainable Social Media Strategy: Step By Step Approach
Learn how tracking tools and tactics can help map online buzz and conversations and evolve a robust end-to-end digital strategy by using various frameworks. Also learn how to use different metrics and KPI’s for evaluating success across each stage of consumer/site interaction. The trainer will introduce the COAST™ framework for strategy creation and implementation.
- Exercise: Strategy Design
A session with our consultants where you will work through a framework, share ideas and make sure that you leave with a first draft strategy for your business.
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Engaging Your Customers By Humanising The Corporate Brand: Case Studies And Tactics
Through a range of regional and international case studies, internalize the set of best practices for successful social media marketing and learn which practices should be avoided in order to decrease risk. This session also explores personal branding for executives and how it can help humanize the corporate brand.
- Guest Speakers: Panel Discussion
Talk to the people behind some of Middle East’s most successful online brands and discuss the challenges faced and winning strategies adopted.
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