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CASE STUDIES AND INSIGHTS FROM

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Silver Sponsors

TBWA\RAAD Saudi Arabia is owned by the global TBWA\ advertising agency network which creates and manages brand behavior through Disruptive Ideas brought to life across the Media Arts landscape. The network unites over 11,000 people, operating in 274 agencies, and in 100 different countries.

With offices in Jeddah and Riyadh, TBWA\RAAD Saudi Arabia is today the most awarded full-service advertising agency in the history of the Kingdom. Its client portfolio includes Almarai, Ewaan, Gulf Advantage Automobiles (Renault), Gulf General Insurance, Holsten, Islamic Trade Finance Corporation, Keppel Alnumu, MARS, Othman Plastic Products, Saline Water Conversion Corporation, MODON, SMC Interiors, Unilever, Wooden Bakery and many others.
 
 

 

Siegel+Galecreates branding programs that help organizations excel. These programs reflect our belief that simplicity is at the core of the value we provide.

S+G is a strategic branding and interactive firm with close to 40 years of experience and over 120 employees.

S+G Headquarters are located in New York with offices in LA, London, and now Dubai. S+G has a long history of innovation in branding and interactive work. All strategic and creative work is done by senior practitioners…people come here to do the work.

S+G is part of the Omnicom Group and has worked on many bands in the Gulf region including the development of KAUST brand platform and guidelines.
 
 

 

It takes more than creativity to inspire distinct good concepts… it takes more than a keen eye to implement effective design… and it takes more than determination to win 7 Pan Arab Web Awards in 2 years. It takes international experience and local insights to raise the creative bar to the next level. ‘Zoom Creative’ made it all happen in its four years old Saudi design studio based in Riyadh dedicated to branding, photography, print, web, motion and product design.
 
 

 

It was time for a different kind of agency, one that is run by professional locals to create insightful ads. The idea was simple, revolutionize the way ads are done so they touch consumers in ways they have never seen before. That idea manifested into 3points, a full fledged advertising agency founded to create revolutionary ads built on local insights; the results were revolutionary. Just ask about Aqim Salatak and the many award winning and memorable advertising solutions we’ve created since 1998.

3points recognize the change shaping the communication world, whether itʼs an iPhone, Facebook, twitter, or the new mobile consumer. We recognize that brand communication is beyond advertising alone. We are truly a marketing communication company, building your business and your brand. Think of us as your marketing department on turbo.

Website: http://www.3points-ad.com
Email: info@3points-ad.com
 

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A company majority owned by Jabbar Internet Group, the region’s leader in e-commerce ventures with 10 years in the industry, Cobone.com offers a unique service by offering tremendous savings to a large group of buyers over a short period of time. With over 100,000 members currently registered, this web-based business model uses the power of group purchasing to offer daily deals (http://www.cobone.com) on something that is fun to do. A different offer will be available each day for sale at a discount between 50% and 90% allowing members to break out of their routine and try out new activities. Shoppers are encouraged to invite friends, colleagues and family to join in on daily deals so as to increase their own chances of successfully making a purchase. Customers will also be given the flexibility to purchase coupons for themselves or their friends using a selection of credit cards, cash on delivery and online payment options such as CashU and PayPal which makes their shopping experience, instant, fast, reliable, and secure.
 

 
News Intelligence Partners

 

Media Watch is the leader in Middle East media monitoring services. Established in 2002, our team of over 150 professionals work in 31 countries to provide the region's only comprehensive news monitoring solution. More than seven years of accumulated experience, a robust network of full time correspondents in Africa and leading innovative technologies allow us to meet the monitoring and PR measurement requirements of any client. We work with over 800 clients across most commercial, governmental and non-governmental sectors. We also are the media monitoring partner of reference for most PR agencies in the region and Fortune 500 companies worldwide.

Our services include
Television Monitoring: Real time monitoring of over 120 satellite and terrestrial television stations with alerts issued it under 5 minutes.
Radio Monitoring: Monitoring of all terrestrial stations in the lower GCC, Levant and comprehensive monitoring of 30 satellite radio stations.
Print Monitoring: Full time correspondents in 31 countries monitoring all national and regional newspapers and magazines.
Social Media Monitoring through SOCIAL EYEZ ( sister company): The region's only Arabic-enabled social media search platform.
Online News Monitoring: All online platforms for news sites and portals.
Internet Monitoring: Dedicated indexes and search facilities for B2B exchanges, online trading platforms and commercial switchboards.
 

 

SocialEyez is the first comprehensive resource for monitoring and analyzing social media content from the MENA region and beyond, combining the latest technology with the expertise of linguistic and social media experts.

As a subsidiary of News Group International, our group is present in over 30 countries, through which we have a team of in-country researchers, analysts and social media experts.

With automated search, monitoring, databasing and archival, SocialEyez also brings human monitoring and analysis to the task of ensuring proactive online brand management. Using cutting edge technologies coupled with a Natural Language Processing (NLP) feature which helps overcome the Arabic language challenges, clients can control and manage their monitoring criteria and receive in-depth qualitative and quantitative accurate analysis of social media content and real time alerts.

SocialEyez also offers the value added services that are essential to effective social media monitoring & analysis. We have a large team of on-the-ground researchers & analysts that sift through the huge volumes of results generated from automated tools - and help our clients filter what is most relevant to them. We customize reports using our expert social media analysts, in a way that no automated tool can do.

This approach of combining powerful quantitative analysis metrics with qualitative ones - has proven to be extremely successful and has plugged the gap when it comes to where software stops and senior management requests and needs start.