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Abdullah Salman Al jehani, Vice President, Marketing and Media, Saudi Commission for Tourism & Antiquities, KSA
Abdullah Salman Al Jehani delivers almost 32 years of sales, marketing experience at senior management level, and full-time work in the airline industry and tourism. He is recognized in the region for his role in developing the marketing function of Saudi Arabian Airlines, the national carrier of Saudi Arabia. Most recently, he is recognized for his role in the transition of tourism marketing in the Saudi Commission for Tourism and Antiquities. most notably spearheading the development and implementation of marketing campaigns for Saudi Arabia
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Piers Schreiber, Vice President, Corporate Communications & Public Affairs, Jumeirah Group, UAE
Prior to joining the luxury hotel company Jumeirah Group, Piers Schreiber ran a consultancy specialising in communication strategy and change management, where his clients included the International Finance Corporation, Shell, Zain, Mubadala and BT. He previously headed corporate communications for a Dutch telecoms company, ran the European corporate practice for Ogilvy Public Relations and spearheaded European Commission projects for The Rowland Company (Saatchi & Saatchi) in Brussels, Prague and across central and eastern Europe.
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Cameron G Walker, Head, Corporate Communications, The National Commercial Bank, KSA
Cameron has worked in Corporate Communications since 1987 and is currently Head of Corporate Communications at The National Commercial Bank, Saudi Arabia. Prior to this Cameron spent 10-years in FCMCG Retail (Food & Drinks Sector) followed by 12-years in Financial Services (Retail Banking, Corporate & Institutional Banking, Investment Banking and Life, Pensions & Investment Sector) and worked for FTSE 100 Companies in UK/Blue-Chip Organizations (Internationally). His main disciplines include Media Relations, Internal Communications, Government Affairs, Investor Relations and Corporate Social Responsibility.
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Moussa Obeid, Marketing Head, Saudi and Yemen, Nokia, KSA
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Colin Hensley, Former General Manager of Corporate Affairs & Planning, Toyota Motor Europe, Belgium
Until recently, Colin Hensley was General Manager of Corporate Affairs & Planning at Toyota Motor Europe. This included responsibility for all corporate communications, European media relations and external affairs planning for Toyota in Europe. He worked at TME for 15 years. After 9 years in R&D Management, he moved into Technical Communications, assuming his Corporate Affairs role in April 2008. Colin previously worked as a communications consultant in London and for the European Commission in Brussels, Washington DC and Japan.
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Samir Siddiqi, Advertising Manager, Mobily, KSA
Samir Siddiqi throughout his career has been a part of Integrated Marketing Communications and this has seen him excel in the fields of sports marketing branding and advertising in the Middle-East. He has not only contributed to the development of the mobily brand but, also its lineage of highly equitable sub-brands. His allure is his ability to use his versatility to add pizzazz and flair into brands.
Understanding culture and the people have helped him contribute to making mobily a reputed brand in terms of equity, sustenance, advertising and media. Samir is also a very respected and sought after individual among the various advertising networks.
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Vikram Krishna, Head Of Group Marketing, Emirates NBD, UAE
 Vikram Krishna is Head – Group Marketing and Branding at Emirates NBD, with the mandate to consolidate the bank’s dominant market position across retail segments. He leads Emirates NBD’s Group Marketing and Communications team, spanning the areas of Group Brand Management, Event Sponsorships, Public Relations and Digital Marketing. A senior banking professional with in-depth knowledge of Retail Banking, Retail Assets and Mortgages, Krishna also brings along a rich and varied sales and marketing experience across financial products and brands.
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Ibrahem A. AlSuhaibani, Corporate Communications Director, Al Muhaidib, KSA
Prior to his current role, Ibrahem worked as Director of Marketing Service and Corporate Identity at AlOula Development Company and a marketing Brand Manager at Leo Burnett Advertising where he grew many Saudi Brands over the past 10 years.
Ibrahem, aims to leverage his talent and experience in the field of Brand creation, marketing, advertising and public relations to enable himself to expand the role of communication development.
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Jason Ong, Area Director, Middle East & Africa, Singapore Tourism Board, UAE
Jason has over 10 years of Marketing and Brand Development Experience. He moved to his current role in December 2007 and is charged with steering and overseeing the Singapore Tourism Board's promotion, marketing and development initiatives throughout the region. Prior to his current role, Jason was a key member of STB's Brand Development Department. He has worked in Brand Development in leading consumer goods and telecommunication companies.
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Stephen Harrison-Mirfield, Director of Operations, KPMG Al Fozan & Al Sadhan, KSA
Stephen Harrison-Mirfield has driven employee branding and recruitment marketing throughout his career and has excelled in tying the companies external marketing proposition into the employee brand. He has worked throughout Europe and the Middle East in diverse industry sectors from computer games to professional services and has been able to leverage these very different employee propositions to maximise their impact on the recruitment market and internally.
His ability to stand in the shoes of the employees and understand the real proposition behind the organisation allows him to harness this and build upon it both internally and externally to deliver award winning results.
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Olaf Brinkmann, Group Communications Executive Manager, alfanar, KSA
With 25 years experience in Marketing and Communications, both as a client for the likes of Volkswagen AG and as the head of numerous agencies like Leo Burnett, Olaf has seen and been part of significant shifts in the industry. A German with a long history in South Africa and now working in the Middle East for the past 5 years, he has been strategically involved in the B2C field. Now at alfanar in Saudi Arabia, a B2B Group, he brings a wealth of knowledge on what buttons to push to get Communication messages across to the target audience.
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Ghassan Kassabji, Managing Director, TBWA\RAAD, KSA
Ghassan has worked in sales and marketing for Micro Center and Safelite Glass Corp. in the United States. In 1994, 10 years after arriving in the U.S., Ghassan left to Saudi Arabia to work for Jeraisy Group in marketing & business development. In 1996, he went back to Lebanon and started his advertising career at TBWA’s affiliate in Beirut as its business development manager and later as managing partner for 4 years.
In November 2006, Ghassan was promoted to Managing Director for TBWA's operation in Saudi Arabia and has since developed the business across a wide range of sectors. Today, TBWA\RAAD is one of the leading agencies in Saudi Arabia with offices in both Jeddah & Riyadh.
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Roger Haywood, Chief Executive, Issues Managers, UK
 Roger Haywood is a leading UK corporate strategist with a particular expertise in developing board policy and supporting this through public relations and marketing. He also trains and lectures in these areas as well being a media commentator and writer on business issues of the day. He developed the business management technique of issues analysis and ran the world's first issues audits for organisations as diverse as Amnesty International, the pharmaceutical giant Aventis, the European Commission, the world's largest company General Electric, retail leader Sainsbury's and others. He has been a board advisor, specialising in reputation strategies in both the commercial and non-profit sectors for organisations such as the Archant publishing group, British Airports Authority, Cadbury Schweppes, Compaq, Cranfield University School of Management, Electrolux, the First transport group, General Motors, ICI, Rolls Royce, Thomas Cook and Unilever. He chaired and developed leading consultancies, before setting up the specialist advisers, Issues Managers. The consultancy advises on the corporate strategy, the management of issues, the changing of public perceptions, lobbying, reputation development, corporate communications and media management.
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Mahmoud Awan, Head of Marketing, Bupa Arabia
Mahmoud Awan is a physician turned marketer (MBBS- ’94; MBA ’01). Commencing his marketing career in 1997, he has had several assignments in pharmaceutical and health insurance industries. He has been involved in marketing of brands, generic products as well as financial services. He has launched and managed several pharmaceutical products in Saudi Arabia, GCC, MENA and Pakistan through working in local as well as multinational companies eg SPIMACO, Allianz-EFU and MerckSharpe & Dohme. As Bupa Arabia’s Head of Marketing, Mahmoud has been a key player in setting strategic direction at Brand and Distribution levels.
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Peter DeBenedictis, Area Marketing Officer, Philips Middle East
Peter has lived and worked in the Middle East for over 25 years and earned his degree in Economics from the College of William and Mary in Virginia, USA. He has held several leadership positions in Sales, Marketing, and Operations throughout his career and has been responsible for developing Brand equity for two of the best known global brands in the world: FedEx and Philips. He is a member of the Advertisers Business Group, the American Business Council and a member of the CMO Council for MENA.
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Tarek Sultani, Managing Director Europe, Middle East and Africa, Siegel+Gale
 Joining Siegel+Gale 4 years ago, with overall responsibility for the Middle East, Tarek’s focus is to work closely with clients across the region to amplify the power of simplicity and establish a suite of fresh, elegantly simple brands in the Middle East that will have a lasting impact, both regionally and globally.
Tarek’s experience combines a rich and varied background in brand management, with previous roles including; working for the Dubai offices of Landor Associates (Saudi Arabia’s Supreme Commission for Tourism and Antiquities, Batelco, Brand Oman, Omanoil, Jadwa Investments, in addition to Procter & Gamble, PepsiCo, Philip Morris, Masafi and Nutrici), and running his own his own firm, where he created branding programmes for Aramex in Jordan, Mall of Punjab in India and Wadi Hills in Beirut.
At Siegel+Gale Tarek has led successful engagements for Qtel, Saudi Aramco, Abu Dhabi government, the Islamic Trade Finance Corporation and Du telecom, among others. He leverages the time he’s spent in his native Lebanon, Saudi Arabia, Europe and the U.S. to bring a unique cultural and linguistic perspective.
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Karim Elkari, Account Director, JWT, KSA
BA in business marketing from Lebanese American University year 2002. Started Advertising career in Dubai with AMC year 2003. By year 2005 moved to JWT Dubai as an account manager working on Unilever, Samasung, Diageo and Aujan. In 2008 promoted as an account director leading Nokia LGCC @ JWT Dubai. April 2010 moved to JWT Jeddah leading the team on Nokia, Moussy and Jenan Real estate.
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Hashim Hashim, MD, JWT, KSA
Hashim started his advertising career with Leo Burnett Jeddah in 1992 working on P&G, Savola, and Shell. In 1997, he joined TMI-JWT Dubai as regional media director, and then, moved to set up MediaInsight (JWT /Ogilvy media investment company) in the capacity of managing director driving the Nestle AOR business. He then moved to Starcom Mediavest as Managing Director of the Beirut office and under his leadership, Starcom Beirut won a Gold Lion award at Cannes on Media Innovation. In 2005, Hashim joined Nokia MEA office in Dubai as Head of Marketing Planning and Campaign Development MEA Team.
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Said Aghil Baaghil, Brand Marketing Strategy Consultant, baaghilmarketing, KSA
 Said Aghil Baaghil is a brand marketing strategy consultant, brand activist, and author. His dedicated pursuit of innovation has reaped remarkable results, gaining him recognition as the most respected brand strategic marketer in the Gulf region. Baaghil’s enduring love affair with marketing first began to blossom when he was a student at the prominent University of Maine at Machias. Demonstrating his thirst for challenge, Baaghil launched his consultancy career in the heart of Jeddah, Saudi Arabia, a demographic known for its rules of conformity and distaste for innovation. The success of a company he created as a consultant and named Logic, is a testament to the effectiveness of his radical marketing strategies which resulted in a series of exceptional consumer-centric brands in the food and beverage industry. Baaghil expanded his range of services with the launch of Baaghil Marketing, the post from which he utilises his 20-year progression of marketing strategy expertise and uncompromising brand activism, which has rightly earned him a reputation as an insurmountable force in the field of marketing.
Spreading the Word
Just getting started? is Baaghil’s description of his twenty years as in marketing and as a brand marketing strategy consultant. His passion for helping people build new marketing strategies in the fertile Gulf marketplace has not diminished. Among his satisfied customers are a wide range of businesses, products and industries including fashion, food, and finance. Few can compare to Baaghil’s effective, passionate voice, advocating for innovative marketing strategies that will continue to transform the way we do business in the Middle East. http://www.baaghilmarketing.com/
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Fadl Al-Tarzi, Chief Operating Officer , News Group International, UAE
 Mr. Tarzi has been an entrepreneur actively engaged in IT-related business since the age of 18. He is an innovative and commercially-aware manager with confidence and experience gained from years of entrepreneurship, initiating, managing and participating in collaborative IT related projects for major corporations such as Microsoft, IBM, and Juniper.
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Karim Kamel, Associate Marketing Director, Procter & Gamble, Arabian Peninsula & Pakistan
 Born and raised in Cairo, Egypt, Karim graduated from the American University in Cairo with a degree in Economics and Business Administration. After spending two summers as an intern at P&G, Karim officially joined the company as Assistant Brand Manager, Laundry for P&G Egypt in 1999.
His tenure at P&G has taken Karim from Cairo, where he was Assistant Brand Manager for Laundry to Brussels, where he was promoted to Brand Manager, Laundry for the Middle East and Africa markets, in Jan 2003.
Karim finally moved to Saudi Arabia as the brand manager of Pampers in July 2006, where he got promoted to Associate Marketing Director role overseeing the Arabian Peninsula and Pakistan markets for Babycare and Femcare brands in July 2008.
Since December 2008, Karim has been assigned as the Fabric & Homecare Associate Marketing Director at Procter & Gamble Arabian Peninsula & Pakistan, which is the biggest business in regio.
Karim’s career at P&G has spanned over twelve years, with an active involvement in brand building, and profitably growing business across the region, and lately
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Mirza Ali Baig, Integrated Marketing Communications, Coca-Cola Middle East, UAE
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