| 08.30 |
Registration And Morning Refreshments |
| 09.00 |
Opening Remarks From The Chairman |
| 09.10 |
Regional Inspiration: Extending The Vision: Developing The Saudi Tourism Brand
- Understanding the importance of branding in the Saudi Commission's marketing strategy
- Reviewing the developments of the Saudi Commission corporate and tourism brands
- Showcasing the "Saudi Arabia -Enriching Experience" as the next unique tourist destination
- Examining Saudi Tourism KPI's
Abdullah Salman Al Jehani, Vice President, Marketing and Media, Saudi Commission for Tourism & Antiquities, KSA |
| 09.45 |
THE IMPORTANCE OF CULTURE: Brands – Do we know it all?
- Recognising culture as an integral part on brand building
- Driving an entrepreneur spirit in your branding
- It is more than just a logo and a manual
- Optimising the interaction between consumers and brands and exploiting benefit at every touch point
- Is it still about brand equity?
Mohammed Abaalkheil, Head Of Marketing Division, Bank AlBilad, KSA |
| 10.20 |
MARKETING FRAME WORK… THE P&G WAY
Karim Kamel, Marketing Director, P&G, KSA, Gulf & Pakistan |
| 11.00 |
Morning Refreshments And Networking Opportunity |
| 11.20 |
THE POWER OF SAUDI'S YOUTH: How Are Companies Penetrating Saudi's Young Market?
During this session Moussa will discuss how leading brands in the Kingdom, active in social media are successfully engaging with the younger market and building outstanding brand
experiences online to attract and retain young customers.
- What are the current social media usage trends in Saudi?
- How are marketers building brands among Saudi's youth?
- Utilising opportunities and understanding online challenges for Saudi brands
- Revealing supreme strategies for effectively incorporating social media campaigns and programs into your brand management practice
Moussa Obeid, Marketing Head, Saudi and Yemen, Nokia, KSA
|
| 11.55 |
Facilitated Networking Session
Find out who's who with this high energy, structured networking session designed to bring you face to face with your peers. Bring plenty of business cards! |
| 12:15 |
GIANT INSIGHTS: Recognising The Importance Of Non TV Media
Mirza Ali Baig, Integrated Marketing Communications, Coca-Cola Middle East, UAE |
| 12:45 |
SMART SIMPLICITY: The Key To Successful Brands
Despite a still challenging economy, Middle Eastern consumers who live in the UAE and Saudi Arabia are willing to pay more for brands that deliver simpler experiences and interactions. This is a key finding of the first annual Global Brand Simplicity Index by siegel+gale this year. The survey of more than 6,000 consumers across seven countries uncovers the perceived points of complexity and simplicity in people's lives, as well having a more simplified experience with brands in various industries.
- The good, the bad and the very ugly
- Simplicity in a regional context - key learnings for brands in the Middle East - challenges for Saudi brands
- Optimising the Simplicity Premium™
Tarek Sultani, Co - Managing Director, siegel+gale, Europe, Middle East and Africa |
| 13:15 |
PERFECT BRAND BUILDING IN THE KINGDOM: Almuhaidib's Story
- How Almuhaidib successfully built a new group ID: successful stories and overcoming obstacles
- Taking local brands to international standards: a step-by-step guide
- Revealing winning strategies in the specialist market of Saudi Arabia to achieve brand domination
Ibrahem A AlSuhaibani, Corporate Communications Director, Al Muhaidib, KSA |
| 13.50 |
Lunch And Networking Opportunity |
| 14.40 |
A Brand More Than Just An Identity (Interactive Session)
Said Aghil Baaghil, Brand Marketing Strategy Consultant, baaghilmarketing, KSA |
| 15.20 |
SUPREME BRAND LEADERSHIP: Winning Through Superior Brand Management Strategies
- Developing a clear brand identity and an effective brand image to gain market share in a competitive environment
- Inventing innovative brand strategies to survive time and crises
- Driving long term sustainability:
o Gaining loyalty by maintaining your brand's promise
o Ensuring your brand stand out among others
Peter Benedictis, Area Marketing Officer, Philips Middle East, UAE |
| 15.55 |
Best Practice Strategies For Developing Innovating Communication Campaigns In The Healthcare Sector
Healthcare institutions face a whole host of unique challenges in their marketing : effectively communicating sensitive information, maintaining transparency with customers including disclosing unanticipated outcomes, promoting image (with no tangible product to sell), growing reputation in an ethical way to increase profitability and patient pool and creatively utilising varying budgets to maximise the impact of their communications.
This session will examine the best practices communication strategies in managing healthcare reputation and change control. It will dissect a winning health campaign and review each touch point and why it was successful.
Mahmoud Awan, Head of Marketing, Bupa Arabia, KSA |
| 16.30 |
Closing Remarks From The Summit Chairman |