Event Overview

Sales techniques and strategies have constantly been under review in business with opinions of the most effective method varying greatly. However, many
techniques in sales have been agreed on across the board as successful and necessary if one is going to be effective in a competitive market.

In this course, you will learn both these proven techniques and new, cutting edge strategies brought to you in a refreshing, interactive course format.

“Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.”
- William Clement Stone

As organisations today continually seek improved customer relationships, higher profits and revenue growth, your managerial role is that of an effective sales
professional, a brand representative, an excellent communicator, a human capital manager and at the same time, someone who is able to deliver outstanding sales figures to maximise the bottom line!

By attending this course, you will learn to:
• Develop a strategic sales organisation
• Recruit the team and train them for success
• Discover personal management
• Retain the customer
• Enter the new economy
• And much more…

IIR’s Improving Sales Performance is based on best practice principles of sales management. This course is unique because it moves away from the conventional values in sales management techniques to strategic and organisational competencies which maximise sales management performance.

Who should attend?

This course is designed to develop professionals from the following job functions: Business development, sales, brand management, marketing, corporate communications, public relations, media, advertising and promotions, marketing and project management.

However, Improving Sales Performance will also benefit Company Directors and General Managers who want to gain a better understanding of how to improve the sales performance within their own organisation.