Course Overview

Course Timings
Registration will commence at 07:30 on the first day of the course. The programme will begin promptly at 08:00 and conclude at 14:30. There will be two refreshment breaks at approximately 10:30 and 12:30. Lunch will be served at the end of the day.

Course Overview
Real estate accounts for a vast proportion of nonpetroleum economic activity in GCC countries. Around the world, real estate constitutes approximately one third of all capital assets. You simply cannot ignore it as a business opportunity. An understanding of how real estate properties are conceptualised, designed and built is essential to making intelligent decisions to finance, manage, sell or buy real estate assets.

Day One
Introduction To Real Estate Development

The Stages Of The Development Process
Case Study: Overview of real estate development in the Gulf Developers
Case Study: Key Gulf developers, their projects and international diversification

Working With Consultants
Case Study: Comparing consultancy reports on proposed real estate developments

Site Analysis
Case Study: Analysing a potential real estate construction site in the Gulf

Site Selection
Case Study: Evidence on site selection and profitability – the relevance of location to profitability

Day Two
Getting To Grips With The Numbers

Financial Analysis
Group Exercise: Working through the financial analysis of an office real estate development

Project Feasibility
Case Study: Comparing projects for feasibility

Setting Budgets
Case Study: Teamwork budget setting for a real estate development based on cost analysis

Monitoring Budgets
Case Study: Managing the budget over time for a major real estate project – competitive exercise

Day Three
Management And Development

The Contract And Negotiation Process
Case Study: Examples of legal action involving developers and contractors

The Land Bank
Case Study: How large should the land bank be? A comparison of best practice and achieved returns

Design, Architecture And Building
Case Study: Building a business park from start to finish

The Regulatory Process
Case Study: Comparative analysis of government role in real estate development in the Gulf

Day Four
Marketing The Project

Marketing Theory And Practice
Case Study: Group exercise on developing a marketing programme for a Saudi development

Differentiating Marketing Between Types Of Real Estate Development
Case Studies: Examples of real estate marketing for different types of development

Development Simulations
Case Study: Creating unique value – real options in real estate development – a comparative review

Concluding Exercise: Managing a real estate development from start to completion, with a series of obstacles to overcome and management challenges to overcome