Your Expert Course Leader

Douglas Zimmerman is President of Promolink Marketing Limited, a company focusing on promotion consultancy and implementation, and has a body of experience spanning 40 years. He was a Principal and Senior Vice-President of a leading sales promotion agency for over 25 years. Educated at McMaster with a Business Degree, Doug gained product management experience at Unilever (Thomas J. Lipton Limited) as National Sales Promotion Manager for all Lipton brands.

Doug has been directly involved in all aspects of sales promotion for a wide range of product and service industries and has an indisputable track record for developing and executing a series of successful and memorable sales promotions. Doug has been involved in developing various database loyalty programmes for consumer and business-tobusiness applications and in the launch of Air Miles.

Recognised as one of Canada’s top sales promotion and marketing professionals, Doug lectures regularly to Marketing Managers at York University (Toronto), promotion courses for the International Business Education Center and the sales promotion course for the Certified Advertising Agency Practitioners’ two year certificate course run by the Institute of Communications and Advertising. Doug has also created and delivered in house sales promotion seminars for major marketers (Sony, The Toronto Star, Kodak, Kraft/General Foods, Financial Post, Rogers Cable and Magna International). His in-depth understanding of the industry and sensitivity to new trends have made him a true sales promotion expert.

Doug is a widely sought speaker with a considerable reputation as a captivating lecturer who can effectively impart practical learning to his audience. Doug also received the “Sales Promotion Professional of the Year” award the first year the award was established by the industry.