Course Overview

Course highlights include:

• A complete review of the latest loyalty marketing tactics plus traditional promotion tactics including: sampling, couponing, contests, price promotions, cross promotions, event marketing, new product launches and more!
• Sales promotion management: how to plan and execute your programmes for measurable success – from strategy to tactics
• Frequent buyer and loyalty programmes: how to plan, execute and measure your programmes for maximum retention and profits
• Low budget, high impact promotion ideas
• Integrating off-line and on-line internet promotions
• How to set up an ROI process for promotions and other media
• New promotion techniques and innovations
• How to increase the impact of your promotion

The world has become more competitive than ever before, making it increasingly difficult for customers to differentiate between product features and benefits. Many promotion techniques are currently available and new ones are constantly evolving. In selecting a technique, a marketer must consider its suitability, compatibility with the brand’s objectives, and budget parameters. So, in this hectic world, what do you actually need to do to hook your customers?

IIR’s fully revised and updated Business Building Sales Promotion And Relationship Marketing taking place from 12 – 16 October at the Mövenpick Hotel in Dubai, UAE will help you answer this question.

This exciting course approaches sales promotion from three key perspectives:
• The Marketing And Sales Perspective: How to establish sponsor objectives and tactics and plan out a promotional campaign
• The Executional Perspective: How to execute a promotion campaign efficiently and effectively
• The Evaluation Perspective: How to measure and capitalise on your results

You will receive a workbook, which has been developed as a “living” reference piece that will provide you with knowledge for the development and management of this dynamic variable in the marketing mix.

Don’t miss this unique opportunity to get promotional insights from the promotion expert, Doug Zimmerman, winner of ‘Sales Promotion Professional Of The Year Award’ in Canada.

Who Should Attend?

This cutting edge course has been designed for business professionals involved in sales and marketing. From Sales Managers and Directors to Marketing Managers and Directors, this course will review the latest trends in sales promotion and help you boost customer loyalty!

Here What Delegates Said About Our Previous Sales Training Courses:

“It was an excellent learning experience.”
Ameer Al Aradi, Direct Sales Manager
Credimax, Bahrain

“Would strongly recommend the course leader in future events of sales / marketing / PR / interpersonal skills.”
Treasure Warren, Sales Administrator
DMCC, UAE

“It was a very good event and it will enrich the attendees’ experience.”
Kamal Tawil, Senior Trade Marketing Manager
Basamh Trading Ltd., KSA

Frequently Booked Together: