Certified by:

    Meet Your Course Leader:

    Photo of Leland (Lee) D. Shaeffer

    Leland (Lee) D. Shaeffer
    Managing Director
    PLM Associates

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In House Training

IIR CTS In House Training



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Two Intermediate Level Certified Courses To Help You Create And Market
Products That People Want To Buy


Top 5 Learning Objectives

  • Understand best practice in product management and product marketing and how they can apply to your organisation
  • Develop a more robust strategy for your product and product line
  • Manage the front end (idea, concept, development, test, launch) and the commercialisation phase (launch, growth, maturity, decline) of the product lifecycle more effectively
  • Take the exam to become an AIPMM Certified Product Manager® and Certified Product Marketing Manager™
  • Benefit from a higher level of credibility and differentiation amongst your peers

Who Should Attend:

This course is designed for anyone involved in the product management function, working with internal resources to ensure successful product / service definition, design, development and launch.