Building Premium Clients For Business Growth 20 - 24 Jul 2008 • Crowne Plaza Hotel • Dubai 
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Event Overview
By Attending This Highly Beneficial Course, You Will: |
| • | Better assess the quality of your clients |
| • | Increase the number of criteria considered |
| • | Invest ct level of time, money and effort into the current stars and potential stars of the future |
| • | Boldly remove clients that don’t fit |
| • | Negotiate confidently with clients for win-win relationships |
| • | Reduce the number of marketing activities used to attract more stars |
| • | Focus on the best pipeline for winning business |
| • | Establish a realistic networking strategy |
By The End Of The Course, Participants Will: |
| • | Focus on creating long term valuable client relationships built around real substance |
| • | Have created individual templates for quality clients; both existing and prospective |
| • | Incorporate specific techniques relevant to their client profiles, requirements and REAL potential |
| • | Enjoy success more often |
| • | Have a one page action plan for ongoing implementation, review and accountability |
What would you consider to be the most important asset in a business? Its staff? Its customers? Well, the answer is both. Both are clients, one is internal (staff ) and one is external (customers). Both are vital to the success of a business and need to be treated with equal amount of investment and care.
IIR’s Building Premium Clients For Business Growth Training Course is designed to improve your approach to client management. Client profiling or segmentation enables businesses to spend the correct amount of time with the clients that truly matter for long term growth. Many businesses offer excuses such as constantly needing to increase the number of clients and not having the time or resources to really look after the most important existing clients.
By creating individual premium client templates for clients, both existing and prospective, you will change the way you approach client relationships and management.
When was the last time your business:
• Reviewed progress to date?
• Cleaned its databases?
• Created a formula that reflects quality?
• Culled the non performers?
When it comes to staff, a whole department focuses on all of these and many other areas. However, with clients this rarely happens.
By using the Premium Client Matrix™ we increase the number of criteria considered when assessing the quality of our clients. It is then possible to develop an individual template that shows clearly who the stars are, who should be nurtured and given more attention and who should be removed from the portfolio entirely.
We spend too much money, time and effort on randomly selected marketing methods whose effectiveness is not measured or tracked. By developing a clear focus on core marketing activities, winning sales pipelines will deliver and produce results over and over again. This is achieved by concentrating FULLY upon four or five key marketing methods only, rather than aimlessly trying a little bit of everything.
By implementing simple measurement techniques you will identify the make up of your contact to contract ratio. Tracking enables companies to immediately save costs and focus the right resources on relevant marketing activities, by dropping, removing or recalibrating the others.
When it comes to effective marketing to a clear target market and existing clients the one rule that must be adhered to is – ‘If you can’t measure or track it then in the ‘real’ world you can’t do it!’
Hear What Past Delegates Have Said About Our Previous Courses:
“Informative and full of practical examples.”
Ayes A. Alghebewi, Marketing Consultant, SIDF, KSA
| Who Should Attend This Course |
This cutting edge course has been designed for business professionals involved in client management. From Commercial Managers to Sales and Marketing Managers and Directors this course will help you increase your client portfolio and bring more profit to your organisation
Visit Dubai This Summer!
Dubai is an Emirate of captivating contrasts. From the timeless tranquility of the desert to the lively bustle of the souk, Dubai offers a kaleidoscope of attractions for visitors.
In a single day, you can experience everything from rugged mountains and awe-inspiring sand dunes to sandy beaches and lush green parks, from dusty villages to luxurious residential districts, and from ancient houses with windtowers to ultra-modern shopping malls.
The Emirate is both a dynamic international business centre and a laid-back tourist escape; a city where the sophistication of the 21st Century walks hand in hand with the simplicity of a bygone era.
These contrasts give Dubai its unique flavour and personality; a cosmopolitan society with an international lifestyle, yet with a culture deeply rooted in the Islamic traditions of Arabia. Since earliest times, Dubai has been a meeting place, bringing together the Bedouin of the desert interior with the pearl-diver, the merchant of the city with the sea-going fisherman.
Dubai Summer Surprises (DSS) is an annual festival focusing on providing fun, knowledge and entertainment through a medley of events that puts the ‘pep’ back into summer for both adults and children.
Each week from June to August, a series of weekly themed surprises unfold. Shopping malls become entertainment hubs providing shows and hosting special activities based on the different surprises.
Combine business with leisure this summer! Enjoy discounted hotel packages and treat the family to a fun-filled holiday! |