A Day With Lord Bell

Timings: Registration and coffee will be at 08.00. The Guru Day will commence at 08.30 and conclude at 15.00 with appropriate breaks for refreshments and lunch.

In this guru session Lord Bell, former communications advisor to Margaret Thatcher and a wide range of business and government leaders around the world, will explore the role of senior management in shaping the reputation of major organisations and, in the age of 24 hour news, the need for communications directors to occupy a seat at the top table. We will also explore the role of strategic planning in communications.

During the session we will look at a number of challenges including:
• Communications and strategic planning
• Earning a place for communications at the top table
• Leadership and managing reputation

“Perceptions are real. If you are playing to win, they have to be favourable. Your ability to persuade people to listen to you, understand what you are saying, and support you, will determine whether you win or lose.”
Lord Bell, Chairman, Chime Communications

Meet Lord Bell
Lord Bell, Chairman, Chime Communications And One Of The Most Powerful PR Personalities In The UK

Lord Bell is one of the best known figures in the United Kingdom communications industry. He helped found Saatchi & Saatchi in 1970, and as International Chairman he took Saatchi & Saatchi into its position as the first British number one worldwide advertising agency in 1981. He successfully ran the publicity campaigns for the Conservative Party for the general elections in 1979, 1983 and 1987.

He was appointed Deputy Chairman of Lowe Howard-Spink & Bell plc in 1985 and remained in that position until the formation of Chime Communications in 1989. He advised the chairmen of many of Britain’s leading companies and organisations as well as foreign heads of state and international business leaders and politicians. He was awarded a knighthood in 1990 by Lady Thatcher in her resignation honours and a peerage by Tony Blair.