A Day With Larry Weber
Sunday, 12 October 2008
A Day With Larry Weber - Communications Excellence In A Social Media World |
Timings: Registration and coffee will be at 08.00. The Guru Day will commence at 08.30 and conclude at 14.30 with appropriate breaks for refreshments. Lunch will be served at 14.30 following close of day.
While the 20th century was the Golden Age of broadcast media, the start of the 21st century is witnessing the rise of Social Media. The shift from traditional print and broadcast to digital media is having a profound impact on the practice of public relations. This session will help participants understand changing trends in the media landscape and how to leverage them to achieve excellence in public relations. The session will use an interactive case study to engage participants in a scenario related to reputation management in a digital world.
| 08.30 | The Evolution of Media and What It Means to Public Relations:
• Media through the Ages – Print, Broadcast, Digital
• Public Relations – from one-way communications to
dialogues with communities |
| 10.30 | Q & A Session |
| 11.00 | Networking Break |
| 11:30 | Moral Purpose In A Digital Age |
| 12:15 | Q & A Session |
| 12:30 | Lunch For Delegates And Speakers |
| 13:30 | Interactive Group Exercises Set By Larry Weber |
| 14.00 | Exercise On Reputation Management In A Digital Age |
| 15.00 | End Of Guru Day |
Meet Larry Weber
Larry Weber Chairman, Racepoint Group And Founder, Weber Shandwick
 Larry Weber is chairman of Digital Influence Group And Racepoint Group, a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. Digital Influence Group and Racepoint Group, are leaders in social media marketing in both the paid and unpaid media. In 1987 Weber founded The Weber Group, which within a decade became the world’s largest technology public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and CEO of Interepublic’s Advanced Marketing Services Group. Weber’s second book, Marketing to the Social Web: How Digital Customer Communities Build Your Business, was published by Wiley & Sons in June 2007 |
What Global Business Leaders Say About Larry Weber:
“As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand.”
Nicholas Negroponte, Chairman, One Laptop Per Child
"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."
Mark Fuller, Chairman, Monitor Group