Big Ideas To Be Covered At PR Congress 2008:
• Is Traditional PR Dead?
• New Media Vs Traditional PR
• Measuring The Effect Of Your PR
• Making Your Media Event A Must Attend
• Familiarising Yourself With The Full Range Of New Media
• The Power Of Blogs In Your PR Campaigns
• What Works And What Doesn’t When It Comes To New Media?
• PR And CSR: How Can You Claim Authenticity?
• The Changing Face Of Media In The Middle East
• Developing User Friendly Crisis Communications Plans
• Can Crisis Be Turned Into Opportunity For Good PR?
• Reputation Management Across Different Offices
About The Event:
In the past three years we have tried to bring some of the brightest PR minds in the world to speak at our innovative PR Congresses. We also tried very hard to present ideas and topics that are revolutionary, cutting edge yet at the same time practical. You know better than I do whether or not we succeeded. What I do know, is that PR Congress 2008 will be the hottest PR show in the Middle East! But that is not all! We will not just give you a show – we will also bring you the business!
In the past few weeks I have had the privilege to speak to hundreds of PR professionals in the region. The comments are conclusive: the PR climate in the region is changing, traditional PR is dead, we are not ready for New Media and we are crisis prone. The summary of that research is the actual programme of this year’s Congress. We have listened to your challenges and now we want to give you the opportunity to solve them. Attending our event may not make you a PR mastermind but it will definitely give you a great head start!
So, what do we have in store for you at this year’s event?
1. Two Innovative Guru Days: A Day With Larry Weber and A Day With Lord Bell
2. Specially selected speaker panel featuring PR trendsetters from the Middle East, Europe
and USA
3. Carefully researched topics and discussions on Crisis, Traditional PR, New Media,
Reputation Management, Financial PR, PR Measurement, CSR and Media Relations, to
name but a few
4. Three groundbreaking workshops to help you confront forthcoming PR Challenges: PR
Measurement Masterclass: Data Driven Public Relations, The New Media Bootcamp and
Mastering Financial PR
5. Unparalleled networking opportunities with colleagues from the Middle East and abroad
The list could go on and on but one thing is sure – we have heard your thoughts and your ideas and we have put them together in what is definitely the most exciting PR event in years. So, take a close look at our programme, topics and speakers and decide whether you want to expand your horizons and follow market trends or you want to do the “same old” and wait to be crushed by your competition. The choice is yours!