Top 4 Learning Objectives
- Gain insight into your business, web portals and content management for implementing your
internet channel strategy and unique customer experience
- Explore global best practice for creating web portals and managing your brand identity
- Build online brands and implement a successful business strategy and enhance overall customer
experience and loyalty
- Define government to citizen services (E-governance) portal architecture and implementation
Course Objectives And Benefits
This course will provide insight into the online business, social networking, collaboration, portal technology and content
management for implementing your business strategy on the web. You will be introduced to the concepts of solution
conceptualisation and implementation using proven methods that can be used within your organisation to define and
launch your strategic e-business and collaboration portals. The course will provide you with an in-depth overview of
essential market assessment methods, technology and associated business management and IT processes. Sufficient
information will be provided in discussions on how to develop an effective government to citizen portal architecture and
implement the same using appropriate portal technology and integration services. At the end of this course, you will be
able to define your business case/plan, portal architecture and implementation approach and participate in the planning
and benefits realisation process.