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Roger Haywood
Chief Executive
Issues Managers, UK
Dr Roger Haywood is a broadcaster, lecturer and author who has advised some of the world's largest and most successful organisations in both business and non-profit areas in public relations, marketing advertising, business communications and public opinion. In recent years he has become the UK's leading issues analyst, using a management process that he developed which looks at the factors behind both business success and the media reporting of business activities. No other course in the world offers the expertise to delegates to master this powerful and low-cost strategic technique.
He has developed leading edge workshops and seminars, presented around the world, covering detailed training programmes on how to manage corporate reputation, business communications, branding and corporate relationships. He works exclusively with IIR Middle East in the region and has chaired a number of IIR conferences and run IIR workshops attended by over 5000 delegates.
Just some of the organisations he has advised include British Airports Authority, Cadbury Schweppes, Compaq, Cranfield University School of Management, Electrolux, the First transport group, General Motors, ICI, Rolls Royce, Thomas Cook and Unilever. Roger founded and chaired the Public Relations Standards Council, an independent educational advisory body set up to develop standards for public relations. He also chaired and is a fellow of both the Chartered Institute of Marketing (the world's largest body of marketing professionals) and the Chartered Institute of Public Relations – the only person to hold both industry positions. In 2006, Haywood was awarded an honorary doctorate of letters by University College, London, for his work in corporate reputation education, training and social responsibility.
He has written several books on business including All about Public Relations, published by McGraw-Hill, which is believed to be the best selling text on the subject. He also wrote Manage Your Reputation, Public Relations for Marketing Professionals, and Corporate Reputation, the Brand and the Bottom Line.
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