FORTHCOMING RELATED EVENTS

“The course was very helpful in pinpointing key factors that would help me with my product development field.”

Amr Bakhsh-Assistant Project Manager, Bank Al-Jazira, KSA

 Successful Development Of New Products And Services

20 - 24 Jan 2008  •  JW Marriott Hotel  •  Dubai



Learn the latest methods for developing high quality products and services faster and more efficiently

About Your Expert Course Leader


Leland D. Shaeffer, Managing Director of PLM Associates, helps companies improve their product development and overall product lifecycle management processes. His expertise includes strategic business and product planning, product design, product management and marketing. As part of his practice, he has instructed numerous executive courses and workshops, including “Agile Product Development” at Caltech, “Successful Product Lifecycle Management” at the University of Southern California, and “Successful Innovation and Development of Services” at the 2007 PDMA (Product Development and Management Association) International Conference. Leland has held senior positions in engineering and product management at companies including Apple Computer, Unisys and Imagery/Eastman Kodak. Leland was also a consultant at McKinsey & Company, where he specialised in product/market strategy. He holds a BS in electrical engineering from the Massachusetts Institute of Technology and an MBA from Stanford University.

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