Successful Development Of New Products And Services 20 - 24 Jan 2008 • JW Marriott Hotel • Dubai 
Learn the latest methods for developing high quality products and services faster and more efficiently
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Event Overview
Attend This Leading Edge Training Course And You Will Be Able To: |
| • | Implement the latest trends in product development and management to gain a competitive advantage |
| • | Determine the right products for your organisation to develop |
| • | Design products that hit the market “sweet spot” |
| • | Discover how to market your products faster and more resourcefully |
| • | Address the three key dimensions of market segmentation and how to avoid common segmentation mistakes |
| • | Successfully plan and execute the product development process |
| • | Ascertain valuable methods to organise and manage your development teams |
| • | Coordinate your activities to successfully launch products or services into the marketplace |
You play a pivotal role in the success of your company. New products and services create enormous opportunities to penetrate new markets, attract new customers and tap into new revenue streams.
The risks, however, are also enormous. Done poorly, new products and services can ruin a brand’s reputation, drain company resources and disappoint previously loyal customers.
How can you maximise new product and service potential while minimising the inherent risks?
Successful Development Of New Products And Services is a comprehensive five day training course designed specifically to address the challenges associated with product development and management.
By selecting the right products for development, designing a complete solution and effective planning and executing of the development process, you can achieve a faster time to market and a successful product launch. An effective risk management process and selection of the right metrics will ensure you avoid common mistakes and minimise your exposure to risk.
Your expert course leader, Leland D. Shaeffer, will also address the latest trends and emerging ideas in product development. Many innovative companies are now ‘rewriting’ the traditional textbook methods of product development. Discuss these innovations and ensure you are at the forefront of new product development trends around the world!
This valuable training course can ensure your next product or service is a huge success! Leland and I look forward to meeting you and discussing how!
What Did Delegates Say About This Course Last Year?
“This is really interesting for a telecom company. I would advise all my colleagues from other telco’s to attend.”
Thuraya Juma Al Buloshi, Product Developer
Oman Mobile, Oman
“The course is very valuable – highly recommended.”
Eman Zaki, Team Leader
Commercial International Bank, Egypt
“The course was very helpful in pinpointing key factors that would help me with my product development field.”
Amr Bakhsh, Assistant Project Manager
Bank Al-Jazira, KSA
• Product Development Managers
• Product Managers
• Regional Product Managers
• Senior Product Managers
• Heads of Products
• Senior Product Development Managers
• Products and Services Managers
• Directors of Products
• Heads of Product Development
• Operations Managers
• Heads of Corporate Communications
• Brand Managers
• Channel Managers
• Marketing Managers
• Project Managers