FORTHCOMING RELEVANT EVENT

“I found that this course not only teaches the implementation marketing plan, but also expands your mind on objectives, awareness and competition.”


Talel Al Shami-Product Manager, Banque Saudi Fransi, KSA

Creating And Implementing

Your Marketing Plan

6 - 10 Apr 2008  •  Dusit Thani Hotel  •  Dubai


Gain The Best Return On Your Marketing Investment
Through Effective Marketing Planning

About the Presenter

Richard Yallop has been active in Marketing and Management, including lecturing, training and consultancy, since graduating in 1966. In 1978 he formed his own company, Yallop Associates Limited, and began lecturing and consulting at Cranfield University’s School of Management where he was the Director of the Cranfield Marketing Planning Centre and is currently a Visiting Lecturer and Business Development Manager for the Demand Chain Management Group’s in-company programmes.

Richard is an established practitioner who emphasises actions and decisions and can draw on a wealth of experience from working with many different organisations on their strategic marketing planning in over 70 countries worldwide.

 

 

 

 

 

 

DOWNLOAD PDF