Creating And Implementing
Your Marketing Plan 15 - 19 Feb 2009 • Madinat Jumeirah Convention Centre • Dubai 
Effective Marketing Planning – How To Really Do It
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Course Agenda Day Five
Day Five - Thursday, 19 February 2009
Where Do You Want To Be – Developing Your Key Objectives And Strategies (Part Two), Including Resource Allocation And Making It Happen
• Formulating your marketing strategies to achieve your objectives (2)
• Promotional plan including brand
- Determining brand value
- Brand repositioning and/or your brands in the market place
• The sales plan
- The important additional ‘P’ – people
- Negotiation skills
• Pricing plan and strategy
- Possible pricing approaches
- Effective pricing and profitability
- Overall: "being remarkable"
• Implementation, resource allocation and "making things happen"
- The 12 month action plan
- Timescales and accountability
- Establishing measures of success
- Company culture
- key issues revisited and "making things happen"
The programme will conclude with a brief overall review, encouraging delegates to establish their own key action points and next steps
Footnote: Throughout the course all sessions will be practical and participative allowing you to use the tools and techniques illustrated and to practice your application in your own planning process.