Creating And Implementing
Your Marketing Plan 15 - 19 Feb 2009 • Madinat Jumeirah Convention Centre • Dubai 
Effective Marketing Planning – How To Really Do It
|
Course Agenda Day Four
Day Four - Wednesday, 18 February 2009
Where Do You Want To Be – Developing Your Key Objectives And
Strategies (Part One)
• Identifying key assumptions for your plan
• The Ansoff matrix and your marketing options
• Developing marketing objectives – challenging but realistic
• Evaluating risks and rewards
• Achieving your objectives via effective strategies and efficient tactics
• Formulating your marketing strategies to achieve your objectives (1)
- The product plan
- Product lifecycle
- New product development
• Place and availability
- Determining the perfect order
- Managing your supply chain
- Or is it the demand chain?