FORTHCOMING RELEVANT EVENT

“Effective marketing tools are provided and the course leader encourages using them in our own company”


Archita Patel- Marketing Coordinator, Concept Group, UAE

Creating And Implementing

Your Marketing Plan

15 - 19 Feb 2009  •  Madinat Jumeirah Convention Centre  •  Dubai


Effective Marketing Planning – How To Really Do It

Course Agenda Day Three


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Day Three -Tuesday, 17 February 2009 

Completing Your Market Place Evaluation And Using The Directional Policy Matrix (DPM) To Develop Future Objectives And Strategies
• Assessing customer loyalty and profitability
• Evaluating your offer against competitors
• Brand status and recognition
• Critical success factors – competitive advantage
• Market attractiveness
• The product portfolio and Directional Policy Matrix (DPM)
• The importance of the DPM for your planning and strategy
• SWOT analysis
• Pulling it all together for future objective setting and strategy determination

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