FORTHCOMING RELEVANT EVENT

“Effective marketing tools are provided and the course leader encourages using them in our own company”


Archita Patel- Marketing Coordinator, Concept Group, UAE

Creating And Implementing

Your Marketing Plan

15 - 19 Feb 2009  •  Madinat Jumeirah Convention Centre  •  Dubai


Effective Marketing Planning – How To Really Do It

Course Agenda Day Two


Day

1

2

3

4

5

Day Two - Monday, 16 February 2009

Marketing Planning: Where Do You Want To Be And Where Are You Now? 
• Establishing your key business objectives
• Your mission and vision statements
• Setting corporate objectives
• Confirming that your objectives are consistent with your market place
• Where do you start from – where are you now?
• Your market place – what do you need to know about it?
• The marketing audit
      - Situation analysis – "PEST"
      - Customers and markets
      - Market segmentation and market mapping
      - Competitor analysis
      - Analysing your company’s present performance

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