Creating And Implementing
Your Marketing Plan 15 - 19 Feb 2009 • Madinat Jumeirah Convention Centre • Dubai 
Effective Marketing Planning – How To Really Do It
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Course Agenda Day One
Course Timings: Registration for this event will be at 8:00 with a prompt start at 8:30. Refreshments will be served at appropriate intervals. Lunch will be served at 14:30 following the close of day.
Course Outline
Day One - Sunday, 15 February 2009
The Marketing Planning Process And Developing Your Marketing Plan
• Why do you need a strategic marketing plan?
• Where does the marketing plan fit within your overall business planning
activities?
• The Marketing Planning Process
• Breaking down the planning process and plan sections
- Where do you want to be?
- Where are you now?
- How will you get there?
- Who does what and by when?
• How long should you plan for?
• Key issues
• Thinking creatively about the plan you write and improving performance
• Creative thinking and innovative planning techniques