Event Overview
Moving From Good To Great - Practical Guidance On Your ITSM Journey

| Can You Afford To Miss The Only Event In The Middle East Dedicated To IT And Business Integration? |
| • | Get guidance on how to implement ITILv2 and ITILv3 |
| • | Discover best practices beyond ITIL (CobiT, ISO 20000, IT Security) |
| • | Define concrete steps to better align your IT strategy with the business goals |
| • | Establish IT governance in your strategy and ensure business agility at the same time |
| • | Obtain management buy-in for all your ITSM initiatives |
With the international economy lingering on the brink of recession, an increasing number of senior managers and executives believe that IT Service Management (ITSM) represents the best way to deliver business value and to support the business without large amounts of capital funding.
IIR’s 6th Middle East IT Service Management Conference is the premier practioner driven conference in the Middle East designed to give you an answer to every question you have on ITSM processes, ITIL v3, ISO 20000 certification and practical applications of ITIL best practices.
What’s new and why should you be there?
The recent launch of ITIL v3 has generated a buzz throughout the industry, and no matter what industry sector you are engaged in, this is your unique opportunity to learn from Ivor Macfarlane, Author of ITIL Version 2 and 3. He will share his experiences of implementing best practice frameworks and offer tips on how to make those best practices work for your business. Browse through the programme and find out how you can learn from other successful people about what works and what doesn’t. Meet and network with IT professionals who are going through similar challenges and who have to deal with the same kind of goals and KPIs.
As the ONLY event in the Middle East dedicated to successful business and IT integration, we are happy to announce speakers from several well-known Middle East companies who will show you:
Essential elements of how to succeed with ITSM
Challenges and lessons learned when adopting ITIL initiatives
The road to ISO 20000 certification: the quality standard for ITSM
How to identify and apply ITSM metrics and IT governance
Checklists, job aids and take-aways to add value to your current role
Whether you are new or well advanced in your ITSM knowledge – there’s something for everyone at IIR’s annual conference.
| Who Will You Meet And Exchange Ideas With? |
- Chief Information Officers, Chief Technology Officers
- IT Directors, Vice Presidents, Managers
- IT Service and Support Managers
- Help Desk and Service Desk Managers
- IT Infrastructure Managers
- Quality Managers
- Service Level Managers
- IT Auditors, IT Consultants
- IT Suppliers and IT Vendors
Anyone seeking to understand why and how to implement best practices according to ITIL or ITSM. And, anyone who is interested in building and
managing a business focused IT organisation.
“ Excellent event for IT Managers, CEOs, CIOs and people who work in IT."
Sreechith Radhakrishnan, Network Manager,
Kamal Osman Jamjoom Group, UAE
“The conference is good for sharing ITIL."
Dr. Mohamed Elhefnawi, Corporate Information
Systems Department, ADCO, UAE
“This event helps me to define steps to better align business in the bank and IT strategy."
Marie Louise Akiki, Information Technology Manager
Lebanese Canadian Bank, Lebanon
“ The biggest challenge in terms of aligning IT and business is service delivery; not cost reduction.“
Tariq Elsadik, Chief Information Officer,
Al Fahim, UAE
Keynote speaker at IIR’s 6th Middle East IT Service Management Conference