Marketing Activities

ISEM is more than just a two-day event. Our marketing and promotional campaign starts six-months prior to the event and utilises a variety of different mediums to communicate our message to all senior decision-makers in the international sports event management industry. 

As a conference partner, sponsor or exhibitor you will directly benefit from a targeted marketing, promotion and media campaign which includes the following mediums:

Local Organising Committees

ISG and Rushmans will be inviting key members of Local Organising Committees, (including CEO’s and Operations Managers) as complimentary guests, to ensure the event audience meets with your requirements.

Industry Associations
ISEM will work closely with a number of event industry associations and governing bodies to ensure their members attend the event. Discounts to attend will be offered to association members. Various marketing and promotional activities to these associations will ensure industry wide exposure and awareness.

Industry Print Media
An extensive print media advertising and marketing campaign prior to the conference will be undertaken focusing on two groups: international sports event management industry publications and professional events industry publications.

Direct Mail Conference Literature
As part of our extensive marketing campaign, all relevant international sports event management industry professionals will be mailed up-to-date conference information including speakers, topics for discussions, partners, sponsors and media partners.  All ISEM printed literature will carry sponsor logos in a prominent position. We will be targeting over 15,000 unique names from the Informa Sports Group, Rushmans and other specific industry databases.

Website and Online
The ISEM website is one of the primary mediums through which the conference is promoted. The website will keep participants and prospects up to date with partner, sponsors, exhibitors and conference information.  All marketing material directs people to the event web site. Links from our partners and selected media partners will ensure the website is the primary source of up-to-date conference information.

E-mail Broadcasts
ISEM will be promoted to an extensive database of industry professionals, owned by the Informa Sports Group and Rushmans, through an extensive programme of e-bulletins and e-updates. This database is continually kept updated and added to through an intensive programme of research and development.

Telemarketing
The Informa Sports Group has a dedicated team of industry-specific, knowledge-rich telemarketers that will personally call senior industry decision-makers, influencers and professionals to ensure their attendance.

Public Relations and News Media
ISEM press releases and information are disseminated on a regular basis to the international sports media and newspapers. Partners are mentioned in all releases.

Wish List
Partners, sponsors and exhibitors may provide wish lists of key clients and prospects. Our in-house telemarketing team will personally invite these companies to ensure their attendance at the event.