Conference Agenda

Registration and Refreshments

Welcoming Remarks from the Chairman
Kevin Roberts, Editorial Director, Sport Business

Opening Keynote Speech
Paul Deighton, CEO, LOCOG 2012, London Organising Committee of the Olympic Games and Paralympic Games

Panel Discussion:
Creating the X Factor: Combining Sports and Entertainment to Maximise Audience and Revenue
• Analysing cost verses benefits and overcoming managerial challenges, adding value, selecting the right complementary form of entertainment
• Investigating strategies to develop commercial partnerships, ensuring brand synergy
• Attracting decent broadcasting coverage platforms across various types of digital media

Moderator:
Kevin Roberts, Editorial Director, SportBusiness

Panellists:
Mark Evans, CEO, Harlequins
Becky Morgan, COO, All the Worlds, F1 Rocks
Greg Bowman, Managing and Creative Director, Great Big Events

Networking Refreshment Break and Exhibition Stand Viewing

FEATURED INTERVIEW
Q and A Session with Lalit Modi, Founder,  IPL and Champions League
 

Developing Strategies for Effective Sponsorship Sales
• Preparing an effective sales strategy, pricing, branding and product differentiation to target the right sponsor
• Understanding sponsors’ marketing objectives by demonstrating flexibility in the negotiation process
• Preparing a detailed, specific sponsorship proposal to showcase the benefits and exceed the sponsors’ expectations
• Building a foundation for repeat business

Moderator:
Prof Simon Chadwick, Professor of Sport Business Strategy and Marketing, Strategy and Applied Management Department , University of Coventry

Panellists:
Igor Stolyarov, Vice-President Marketing, Communications, Brand Management, Internet, Licensing, Ticketing, Press Operations, Sochi 2014 Winter Olympic Games
Bill Cooper, Senior Partner, Twenty Ten Groop, Former Director of Commercial Rights,VANOC 2010, Vancouver Organising Committee  of the Winter Olympic Games and Paralympic Games
Paul Vaughan, Business Operations Director, Rugby Football Union
David Stubley, Managing Director, SportEnt

Building for Accessibility
• Investigating the importance of an accessibility strategy as a key factor in the bidding process
• Managing infrastructure and building access, to ensure a barrierfree environment at the event to create inclusion and limit restriction
• Meeting the changing demands of sponsors and the public
• Creating a lasting accessibility legacy, locally, nationally and internationally

Moderator:
Kevin Roberts, Editorial Director, SportBusiness

Panellists:
Xavier Gonzalez, CEO, International Paralympic Committee
David Grevemberg, Director of Operations, Glasgow 2014
Mark Todd, Accessibility Consultant, London 2012, IPC Committee

Networking Lunch and Exhibition Stand Viewing and “Speed Networking” Session

Headline Partner Presentation:
Kazan Universiade 2013

Vladmir Leonov, Director General of Executive Office, Kazan Universiade 2013

Post Event Debrief from the FIFA World Cup 2010: Commercial and Social Benefits
• Was it all worth it? Labelled “The Greatest Show on Earth”, did the South African World Cup experience live up to expectations?
• Has South Africa met its objectives to mobilise unity, solidarity and social development?
• Evaluating the economic value for South Africa: Benefits to local business, Event Tourism, Changing perceptions of foreign investors.
• Achieving a legacy for long term benefit, building future sustainable economic lift

Danny Jordaan, CEO, FIFA World Cup South Africa

Case Study:
Post Event Debrief from the FIFA World Cup 2010: Event Management Lessons
• A Logistical Success? What were the operational challenges and achievements at the FIFA World Cup?
• Embracing Technology. Analysing the technology used at the event including 3D broadcasting, the internet-based ticketing strategy, stadium technology
• Stepping up Security. How South African security services prepared for potential risks and how they dealt with them
• South Africa 2010 and Beyond: Evaluating the event impacts to ensure a lasting and workable legacy for years to come

Panel Session:
Creating Effective Public Sector Partnerships
• Examining the changing role of sport and the government
• Understanding what the public sector want and why they fund sport
• Establishing effective working relationships, identifying the characteristics of organisations to work together
• Meeting a wider range of policy objectives
• Understanding the objectives, rules and regulations, systems and procedures to strengthen cooperation

Moderator:
David Walmsley Sports Analyst, Author of the SportBusiness Report: Sport and the Role of the Government

Panellists:
David Voth, Senior Director, Sports Marketing Group, Singapore Sports Council
Lars Haue-Pedersen, Managing Director, TSE Consulting
Paul Bush, Event Scotland

Closing Keynote Speech
John Scott, CEO, Glasgow 2014

Closing Remarks for Day One from the Chairman

Registration and Refreshments

Opening Keynote Speech
Gilbert Felli, Executive Director, Olympic Games, International Olympic Committee

Innovative and Creative Techniques for Event Planning and Management
• Dramatic new approaches to solving complex problems and developing successful strategies for delivering major sports events
• Using a visual approach to create fresh thinking, vision and strategy in event planning
• Delivering active plans to stakeholders, overcoming obstacles, optimising resources

John Caswell, Founder and CEO, Group Partners
Nigel Rushman, Founder, Rushmans

Case Study:
Challenges and Achievements from the World Indoor Athletics Championships, Doha, Qatar
• Generating new audiences for the most fundamental representation of achievement in sport
• Setting the pace for athletics in the Middle East
• Dealing with the implementation of new protocols and competition rules
• The role of Qatar’s legendary Aspire Dome in ensuring event success
• The impact on home-grown talent now and in years to come

Anna Legnani, Communications Department Deputy Director, IAAF

Panel Discussion:
Developing and Implementing Effective Security Strategies At and Around the Event
• Engaging stakeholders’ cooperation and assistance in order to coordinate an overall security plan
• Understanding risk assessment planning and procedures
• Establishing objectives early on and the importance of clearly communicating those objectives to all personnel
• Effective crowd management and venue safety and security

Moderator:
Kevin Roberts, Editorial Director, SportBusiness

Panellists:
Andrew Amery, Head of Security, LOCOG 2012, London Organising Committee of the Olympic Games and Paralympic Games
Paul Slowe, Assistant Commissioner of Police, Guyana Police Force, Security Director, ICC World Twenty20 Tournament
Rory Steyn, Director, Nicholls Steyn & Associates 

Panel Discussion: 
Going Green: Creating Environmentally Positive and Sustainable Events
• Investigating short and long term impacts on the environment, addressing the increasing demand and attention of sustainable events early
• Improving environmental performance by communicating effectively with stakeholders, ensuring buy in from all, in order to relay the same message for the event
• Analysing the cost and timing impacts to implement eco-efficient technologies and devices
• Incorporating the use of compostable products, reducing your event’s carbon footprint

Panellists:
David Stubbs, Head of Environment and Sustainable Development, (LOCOG 2012) London Organising Committee of the Olympic Games and Paralympic Games
Chris Jopson RIBA, Associate Principal, Populous 
Dominic Reilly, Head of Marketing, Williams F1

Panel Discussion:
Utilising Advancing Technologies to Enhance the Event Experience
• Exploring onsite technologies which transform the event and enhance experiences
• Investigating the changing digital world, engaging the youth through mobile applications at the venue
• Exploiting the commercial aspect of technologies, examining the most effective way to sell advertising

Paul Hawkins, MD, Hawkeye Innovations
Paul Kalil, CEO, Big Screen Networks

Networking Refreshment Break and Exhibition Stand Viewing

Panel Discussion:
Be Prepared! Building a Crisis Management Strategy
• Outlining your approach by identifying the risks, assessing the potential negative effects on the brand, planning positive actions to counteract the risks
• Training staff in crisis operations management, to protect and enhance reputation
• Communicating successfully with the media and public scrutiny, keeping your reputation, brand and long term profitability safe
• Identifying possible damage that may occur post crisis and how to prevent similar situations

Moderator:
Rory Squires, Managing Editor, The Sport Briefing

Panellists:
Mike Lee, OBE, Chairman, VERO Communications
Scott Bowers, Head of Communications, The Jockey Club
Jim O'Toole, CEO, World Match Racing Tour

Case Study:
Vancouver 2010 Winter Olympic Games: Leading a Team that Raised More than $760 Million in Sponsorship Revenue
• Focusing on an emotional level to gain more from your partnerships
• Increasing stakeholder engagement through effective marketing and communication strategies
• How to put a value on brand recognition and return on investment

Andrea Shaw, Managing Director, Twenty Ten Group, Former VP, Sponsorship Sales and Marketing, VANOC, Vancouver 2010 Winter Olympic Games

Closing Remarks from the Chairman

Close of Conference