| 08.30 |
Registration, Networking and Morning Coffee |
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| 09.15 |
Opening remarks from the Chair
Ezzeldin El Massry, COO, Abu Dhabi National Islamic Finance |
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| 09.30 |
KEYNOTE ADDRESS
Just Rewards: Establishing A Reward Programme That Appeals To The Islamic Customer
• Identifying the key pitfalls in creating a shariah compliant reward programme for the retail banking customer
• Delivering focused data collection and analysis to pinpoint customer preferences and behaviour
• Creating an effective loyalty scheme through collaboration between Islamic banks, third party issuers
and retailers
Dr. Adnan Chilwan, Chief of Retail and Business Banking, Dubai Islamic Bank |
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| 10.00 |
OUTSIDE INSIGHT
Getting Loyalty Right: How The Airline Industry Uses Reward Programmes To Attract And Retain Key Customers
Renowned for excellence in generating sustainable long term relationships, the airlines are in an excellent position to share the secrets of success with Islamic retail banks focused on delivering the ultimate customer experience. Take away an insight into the value of partnering with the airline industry for your bank’s reward programme, and understand how this can help make your bank the bank of choice for the discerning Islamic customer.
Sharada Iyer, Manager-CRM Development, Etihad Airways |
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| 10.30 |
Morning Coffee and Networking Break |
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| 11.00 |
Exploring SME as the untapped customer group for Islamic retail banks
• Understanding SME financing needs and how Islamic retail banks can help to address them
• To what extent do SMEs in MENASA seek financing through the banking system, and from the Islamic
banking sector in particular
• Identifying the commercial and social opportunity to Islamic retail banks of supporting the SME sector
• Identifying Islamic banking products and solutions for SMEs
Abdul Baset Al Janahi, CEO, Mohammed Bin Rashid Establishment for SME Development
Ahmed Ali Siddiqui, EVP Product Development and Shariah Compliance, Meezan Bank Ltd |
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| 11.45 |
Understanding Customer Needs: The Value Of A Customer Relationship Management (CRM) System
• Exploiting IT to obtain a robust understanding of what your customers really want
• Implementing a customer relationship management (CRM) system to retain customers in a competitive
environment
• Improving performance by identifying and targeting high potential customers from within your existing
customer base
• Achieving greater levels of customer service by overcoming the challenges inherent in rolling out a new
CRM system
Ossama Salah El Din, EVP Retail Banking Group Head, Sharjah Islamic Bank |
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| 12.15 |
Lunch and Networking Break |
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| 13.15 |
OPEN FORUM
A genuinely open opportunity to quiz your expert panel on any of the issues that have been discussed during the day or any other burning Islamic retail banking issues you want to raise – delegates have half an hour to put questions to the expert panel. Delegates will also have the opportunity to submit questions via email in the lead up to the event, and a selection of these questions will also be tackled during the session. The panel will be made up of a selection of the day’s speakers |
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| 13.45 |
Reaching The Islamic Customer: Developing An Effective Marketing Strategy For Islamic Retail Banking Products
• Growing your retail banking business by understanding the key drivers of buying behaviour among Islamic
investors
• Adapting the product, price, place, promotion (4Ps) model to ensure customer needs are met while complying
with the expectations of the Shariah
• Being clear about what makes Islamic retail banking products different from conventional products and
conveying that message to the customer effectively |
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| 14.15 |
Shariah compliant advertising: knowing what makes shariah compliant advertising different from its conventional counterpart
• Appealing to your Islamic customers through understanding the additional steps marketers go through to
make a shariah compliant advertisement
• Protecting your brand by avoiding costly and reputation damaging mistakes: what not to do
• Ad critique: a discussion of some of the advertising campaigns who got it right
Sohail Zubairi, CEO, Dar Al Sharia |
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| 14.45 |
Closing remarks from the Chair |
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| 15.00 |
Close |
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*THE TOPICS PRESENTED AND SPEAKERS IN THIS PROGRAMME ARE SUBJECT TO CHANGE WITHOUT NOTICE |