Course Overview

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Course Timings
Registration will be at 7.30 on the first day of each course. Each day the course will commence at 8:00 and conclude at 14.30 followed by lunch. Refreshments will be served at appropriate intervals.

Course Overview
The Healthcare Mini MBA provides both healthcare managers and clinicians who have management responsibilities, with the essential skills and knowledge they need in order to succeed – whatever their background or vocational intentions. The course goes well beyond conventional theory and focuses on the key topics, strategies and techniques needed in order to achieve excellence in today’s healthcare organisations.

The learning format is based on the core principles of an MBA from a leading business school and lays out a firm foundation of the essential elements of a major MBA degree without getting bogged down in excessive text book theory and concepts. While highlighting the need for focus, a solid understanding of management techniques and the confidence to achieve high levels of performance, the course is also highly experiential.

This course presents the core concepts covered in most graduate business schools – as they apply to healthcare management. The format is a mixture of high energy workshops focusing on key concepts and teaching sessions that provide a forum for debate, challenge and discussion. The learning is further embedded and applied through a
real-time business planning project which runs throughout the entire five days, during which delegates cover –

• Day One – Strategy And Strategic Development In Healthcare
• Day Two – Strategic Healthcare Marketing
• Day Three – Managing People And Performance In Healthcare
• Day Four – Managing Financial Resources In Healthcare
• Day Five – Leadership And Change In High Performing Healthcare Organisations

Training Method and Style
Benedict Stanberry has extensive experience of providing management development courses to healthcare organisations in the Middle East and is highly regarded by clients in the region.

Ben’s courses are highly interactive, involving a mixture of learning techniques including Powerpoint presentations to the class, role-playing and exercises carried out in small groups. Delegates work both as part of a small team and individually – just as they do in their day-to-day roles. Much of the delegate’s learning comes from working in teams to tackle real life case studies set in hospitals, clinics and health systems from which invaluable lessons can be taken and applied directly by delegates to the challenges they face in their own healthcare organsations.

Day One - Strategy And Strategic Development In Healthcare
• Healthcare ‘market’ and how it is changing
• Can you say what your strategy is?
• Resources and capabilities: what does your healthcare organisation excel at?
• Healthcare value chain – value propositions in the business of healthcare
• Mapping strategy into organisational performance

Day Two - Strategic Healthcare Marketing
• Healthcare marketing process
• Buyer behaviour in healthcare – psychological and sociocultural influences on purchasing decisions
• Marketing strategy in healthcare: segmentation, targeting and positioning
• The ‘marketing mix’ – applying the 7 ‘P’s to healthcare
• Relationship marketing in healthcare – moving patients up the ‘loyalty ladder’

Day Three - Managing People And Performance In Healthcare
• Aligning people and performance – the need for talent management
• Employer branding – why would anyone want to work for you!
• Motivation – delivering employee engagement, commitment and trust
• Performance management and total reward in healthcare
• Investing in people – training, mentoring and coaching

Day Four - Managing Financial Resources In Healthcare
• Cost accounting methodology in healthcare
• Cost behaviour and differential cost accounting
• Absorption costing – making sense of overhead variances in healthcare
• Activity-Based Costing (ABC) – establishing multiple cost drivers in hospitals and clinics
• Responsibility accounting systems in healthcare – challenges and opportunities

Day Five - Leadership And Change In High Performing Healthcare Organisations
• Leadership in healthcare: sole, collective and distributed
• Leadership talent identification and capability building
• Leadership culture, values and change
• Change challenges and approaches: why leading change is tough
• Making change happen: enabling, enacting and embedding change