Speakers

Oliver Takahashi, Head of Marketing Alliances & Event Management, FIFA

Darren Thompson, Managing Director, Yingli Green Energy Europe

Rob Bonnet, BBC Presenter

Ian Cafferky
Brand & Commercial Chief Officer
Manchester City FC

Chris Daniels, Head of London 2012 Activation, Wholesale Division, Lloyds Banking Group

Chris Daniels is Head of London 2012 Activation for the B2B division of Lloyds Banking Group. The role is to ensure value is created from Lloyds London 2012 Sponsorship and thus is wide ranging and links into business development, community involvement and voluntary engagement.

An Oxford mathematics graduate with an MBA from IESE Business School in Barcelona, Chris was most recently Head of Financial Institution Sales & Business Development in Bank of Scotland Treasury. Prior to that he spent a period in Lloyds TSB Corporate Markets Sales and 6 years in Barclays Capital Structured Capital Markets, Corporate Risk and Derivatives sales, covering the financing and risk management needs of a range of clients.

Prior to joining the Banking industry Chris was an Officer in the Parachute Regiment for 5 years, an Expedition Leader for World Challenge and a youth development team leader for the Prince’s Trust.

Chris is a keen sportsman, captained the Oxford University running team, was in the Army and Combined Services Athletics Team and recently represented the UK over-40s athletics team. He was a volunteer at the Sydney 2000 Olympic Games as the Athletes Services Manager for the Modern Pentathlon event. He just about finds time to study for a post-graduate diploma in Applied Psychology in his spare time!

Dan Jones, Senior Partner, Head of Sport Business Group, Deloitte

“Dan is the Lead Partner of the Sports Business Group at Deloitte and manages the activities of the specialist group which is dedicated to work in the sports business in the UK and internationally.

The Group’s work with clubs, leagues, governing bodies, sports commercial partners, venue operators and developers, major event organisers and investors, coupled with its industry-leading commentaries, means that it is widely acknowledged as sports industry business experts.

Dan has advised a large number of high profile clients on their commercial, structural and strategic issues – which recently includes assisting a major European football league with its sponsorship and licensing strategy, the re-launch of the New York Cosmos, the commercial development assignment for the UCI, assessing the potential revenues for future Rugby World Cups, and developing future competition structure options to maximise revenues for English cricket.

He is a regular speaker and expert commentator on sports business matters and he edits Deloitte's widely respected publications, the Annual Review of Football Finance and the Deloitte Football Money League.”

Sarah Desmond
Director- Commercial Partnerships
Universal Music Group

Christine Uphoff
Head of Marketing
Randstad Deutschland

Max van den Doel, Head of Global Sports Marketing Operations, Training & Team Sports, Adidas International

Max van den Doel heads up the Global Sports Marketing Operations, Training and Team Sports department for adidas International in Amsterdam. Max leads a team of talented employees whom are tasked to find, sign and leverage the best Athletes, Clubs or Sporting events across the Globe. Max van den Doel worked from 2005 until 2010 as the Sports Marketing Director for adidas in the Region Asia/Pacific. The adidas Brand has successfully managed to sign-, extend- and leverage some of the best known Sports Marketing Properties and future individual prospects across the Region Asia/Pacific. Highlights include the Japanese Football Association, India Premier League Cricket, New Zealand Rugby Union and the Beijing 2008 Olympic Games.

Before moving to Hong Kong, Max worked for 3,5 years in the Global Football Sports Marketing Department for adidas International. He fulfilled the role as Senior Manager Global Football Federations & Clubs and the UEFA Champions League. This position allowed him to contract and work closely with the biggest and most prestigious Football Properties in the World such as Chelsea FC, Real Madrid, AC Milan, etc. Max started his career with adidas in New York City in the time of the FIFA World Cup ’94. From there he moved on to different position across the world and his Global experience allows him to work effectively across all five continents with the highest understanding and respect for the local business and culture.

Rod O’Callaghan
Director – Sports Risk Management
Paddy Power PLC

Nuala Donnelly, Music Sponsorship, O2

Nuala began her career at Sony Music 10 years ago looking after mobile marketing for the UK label. From there she moved to Orange and oversaw music partnership deals with the likes of Sony Ericsson and Faithless, label partnerships, portal content as well as the main Orange activity at Reading & Leeds, T in the Park and Glastonbury. Joining O2 in 2006 she managed the Wireless Festival partnership with Live Nation for three years and developed the music sponsorship strategy that has shaped O2’s music credentials over the last 5 years. She has been responsible for The O2 and AEG partnership since 2009.

Luis Vicente
Head of Partnerships
Manchester City FC

Luis Vicente is Head of Partnerships at Manchester City Football Club. In this capacity, Luis leads the development of commercial partnerships, works with the Football management on developing relationships with other football clubs and drives the Club strategy around friendly matches, tournaments and tours, IP and player commercial rights.

Luis has eighteen year experience in the sports industry, including: talent management, where he was responsible for managing the sports and marketing activities of some of the world most famous sportsmen including Luis Figo and Ronaldo Nazário; event management, where he was responsible for the creation, organization and execution of leading football CSR activation concepts like Luis Figo Foundation Allstars and UN Match Against Poverty - Ronaldo Team v Zidane Team; commercial development, raising considerable sponsorship income streams during his career; sport property management with A1GP, where he was responsible for the Ferrari project; and consulting for sports brands including Real Madrid.

Rory Sheridan, Head of Sponsorship Beer, Diageo Western Europe

Sonja Kreye
Managing Director
Sonja Kreye Consulting

Tom Broom, Vice President, Digital Strategy, IMG Media

“Tom has worked with IMG for over seven years, mostly focussing on the area of digital media and branded content. Over the years he has had the privilege of working with some of the largest rights holders in the world of sports, helping them to define and execute a strategy in digital media. Clients that include the All England Lawn Tennis Club, The R&A, the IRB, a number of leading football clubs and even the Miss World pageant! His principal role is to help key IMG clients define and execute a commercial and marketing orientated digital media strategy across areas such as sponsorship, media rights, content and digital marketing. Tom is the principal sales lead for digital sponsorship at IMG and also acts as Account Director for IMG’s media relationship with Rolex”.

Ignacio Evangelio
Commercial Manager
Ladies European Tour

Sandra Prins, Global Sponsorship Manager, ING Group

With a 16-year track record as a communications professional at advertising agencies (BBDO, Publicis) and advertisers (Mercedes-Benz, Heinz, ING), Sandra has seen all facets of campaigning, sponsorships and activations.

The last few years her specialty is creating unique experiences for clients. She’s convinced that activations definitely can have a positive effect on sympathy for the brand, something financial services companies can really use well these days. Involving customers and creating supporters is key in her work. As a project leader of Sail Amsterdam in 2010, she created an astonishing activation with the ING Pirate Island, which was enormously appreciated by the 1 million visitors of the event. Recently she initiated the Partnership with Joop van den Ende Theatre Productions for the musical Wicked in the Netherlands.

Currently Sandra is responsible for ING’s new global sponsorship strategy, and the sports and entertainment sponsorships of ING Group.

Joel Wolinsky, Manager-European Corporate Alliances, Cirque du Soleil

Based in London, Joel is the Manager of European Corporate Alliances for Cirque du Soleil, the commercial division that monetizes Cirque's global assets with 17+ touring and resident shows globally and properties across a variety of platforms. Joel is responsible for the management and development of the department of Corporate Alliances in Europe, which consists of sales, strategy, branded creative and commercial ventures, all with a dedicated focus to identify and integrate creatively like-minded partners into commercial alliances.

Prior to Cirque, Joel was a Pan-European Account Planner at Viacom Brand Solutions International (VBSI), the global solutions team based in MTV's London HQ which handled Pan-European and Global clients (e.g. Samsung, Adidas, Sony Ericsson, Microsoft) interested in the creation of partnerships across the Viacom portfolio (i.e. MTV, Paramount, Nickelodeon). Joel was responsible for leading media planning strategy within his team, for on-air, digital and experiential activations across a wide range of Viacom platforms.

Joel was also formerly a Business Development Executive with Yahoo! UK and IRE (Entertainment property) and started his career with EMI/Virgin in the Promotions and Marketing Department.

With extensive and varied experience in a variety of demanding business environments including different segments of the entertainment industry, Joel is a versatile individual who enjoys working in a team environment and being part of the achievement of goals set forth.

William Fenton, Director, Sponsorship Consulting

William Fenton is a Director of Sponsorship Consulting in London and Brussels looking after clients as diverse as The British Library, The Dubai International Film Festival, Epson, FedEx and The European Space Agency. William is also Editor of The World Sponsorship Monitor and has 19 years’ experience in evaluating Olympics, FIFA World Cup and F1 sponsorships for IFM Sports Marketing Surveys and as Head of Research at Sponsorship Research International/ISL.

He is co-author of The Sponsorship Handbook has been published in The International Journal of Sports Marketing & Sponsorship & The Journal of Sponsorship and lectures at the HUB Business School and the VUB University in Brussels as well as leading training sessions all over the world, including the Middle East and through webcasts. A frequent international conference speaker, he has appeared on CNBC television's Money and Sport, holds the Market Research Society's Advanced Certificate in Market and Social Research Practice, and is a founder member of the European Sponsorship Association’s Continuous Profession Development Accreditation programme.

Rutger Hamelynck
Global Head of Sponsorships, Corporate Communication
ING

Alistair Porter
Sponsorships and Experiential Manager
SEAT

Lesa Ukman, Chairman, IEG, LLC

The co-founder of IEG is the world’s foremost expert on sponsorship and a tireless champion for the industry. In addition to working directly with sponsor and property clients of IEG’s Advisory Services and Research groups, Lesa is IEG’s primary product development director, having most recently led the launch of the company’s Return on Sponsorship service, and also is responsible for the content and focus of IEG’s Annual Sponsorship Conference.

Lesa is also on the faculty of Northwestern University’s Master of Arts in Sports Administration program.

Prior to establishing IEG with her brother Jon Ukman, she worked in the Mayor’s Office on Special Events for the City of Chicago, creating the blueprint for festival and event sponsorship and municipal marketing.

Inducted into the International Festivals & Events Association/Miller Brewing Company Hall of Fame in 2000, Lesa is a graduate of Colorado College.

Priscilla Ho
Founder and MD
Prescient Sports and Entertainment, China

Priscilla Ho is the founder and Managing Director of Prescient Sports & Entertainment Ltd., one of the leading sport and entertainment agencies in China. Her ‘foresight’ has been delivered through: 1) When there was no sport marketing consultancy in China in 2003, she lead her team to service seven Olympic sponsors (including the first ever Chinese sponsor for Olympic – Lenovo). 2) When there was no successful stadium sponsorship, she secured millions sponsorship deals for two Chinese iconic stadium (like Bird’s Nest and Water Cube). 3) When Chinese brands lacks of leveraging ideas, she drives brand experience through digital marketing tools.

For ‘Sport + Entertainment’, she had built up her sport and entertainment marketing skills through working at ISL (Int’l Sport and Leisure Group) and Envision (under Anschutz Entertainment Group). For ‘marketing’, she had seeded her solid marketing experience from servicing Procter & Gamble at Leo Burnett and from earning her Marketing degree at Royal Melbourne Institute of Technology University in Australia.

She has been interviewed on numbers of major publications, such as Sport Business (UK), Wall Street Journal (US) and China Daily (China). Often, she has made speech at various major events, like Xiamen Marathon, 1st Sport Marketing Forum, American Chamber of Commerce (in Beijing) and Beijing Sport University. She is one of few market experts who dedicate to build brand through sports and entertainment sponsorship in China.

Toby Hester
Football Brand Manager & Head of Tournament Operations
Castrol

Rob Mason, Senior Vice President, IMG World

Rob Mason joined IMG in 2007, and since late 2009 has been responsible for IMG Consulting’s fast-growing operations outside the US, which includes offices and teams in London, Paris, Barcelona, Cologne, Moscow, Dubai, Abu Dhabi, Mumbai, Seoul, Singapore and Beijing.

IMG Consulting International was voted Hollis Sponsorship Consultancy of the Year in 2011, having expanded a corporate client base which now includes HSBC, Hyundai, British Airways, Cadbury, IBM, GE, Visa, 02, Rio Tinto, Castrol, BT, Peugeot, SFR, Robinsons, Pepsico, Gatorade, Heineken, John Smith’s, Etisalat and many others. Other lines of business in Public Sector, Tourism and Sports Infrastructure enjoy a prestigious client list including Beijing Tourism Authority, Indonesia Tourist Board, King Abdulla Sport City, France Ryder Cup 2018 and Mubadala.

Mason was previously Group Managing Director and one of the three equity partners in SBI Group, which grew into one of Britain’s leading independent sports agencies prior to its acquisition by IMG in 2007. As well as account directing five separate clients to multi-award winning campaigns, Mason was integral to the growth of the London Triathlon, owned by SBI, into the world’s largest.

Prior to SBI, Rob worked at Saatchi & Saatchi and the International Racing Bureau, having graduated from Durham University with a BA Hons in Law and spent a short period as a professional cricketer with Hampshire CCC.

Peter Klomp
VP Global Sponsorship Programme
De Lage Landen

Pen Hadow, Managing Director, Geo Mission Ltd.

Pen is the founding director of Geo Mission, a pioneering environmental sponsorship organisation in the emerging environmental sponsorship sector.

Arctic Survey, Geo Mission’s successful inaugural multi-year programme, investigates the rate, causes and global impacts of the unexpectedly fast loss of the Arctic Ocean’s sea ice. Sponsorship of such properties offers innovative, effective and powerful marketing and communications platforms for global businesses and brands, notably in support of the sustainability agenda. Geo Mission creates and manages partnerships between businesses and natural science research programmes addressing the major environmental questions of our time.

Scientific exploration of the natural world generates dramatic, multi-faceted, and valuable content, which can be directed to shift the perceptions and responses of a sponsor’s stakeholders, in alignment with strategic objectives. These outcomes are delivered either through sponsorship of Geo Mission’s own scientific exploration programmes in the Arctic, Rainforest and Tundra, or through its introductions to independently-organised scientific research initiatives.

[Pen rose to global fame in 2003 when he became the first person to trek solo, and without resupply by aircraft, from Canada across the Arctic Ocean’s sea ice to the North Geographic Pole – a feat that has not been repeated since, and was likened to the first solo ascent of Mt Everest without oxygen. He is also the only Briton to have trekked, without resupply by aircraft, to both the North and South Geographic Poles. Pen was hailed at the time by The Times as the ‘thinking man’s explorer.]

Maarten Kuurman, Independent Advisor - CSR Projects

After almost four decades with ABN AMRO Bank, Maarten Kuurman is now enjoying his early retirement. Maarten was responsible for helping to start a number of CSR projects as part of the new Sponsoring & Events department within the bank.

Over the years, Maarten's speciality has been to write strategic proposals for a new approach to sponsorship by implementing CSR as a tangibile means to empower a brand, as well as organising various CSR events (sports, culture and society).

Maarten holds the belief that, at the present time, companies should realise that they should share their success with those who need special attention and help.

There are many examples to show that this will prove to be rewarding for all parties concerned: those that benefit from the CSR projects and the company itself (company pride and positive impact on the public in general). Maarten is member of the ESA Corporate Responsibility working group and now works as an independent advisor for CSR projects in the Netherlands.

Didier Mieville, Marketing and Communication Director, World Archery

Didier MIÉVILLE joined World Archery (still FITA at that time) in October 2005 as the new Director for Marketing, Communication and TV distribution. Previously, Didier spent more than two years at the Fédération Internationale de Gymnastique (FIG), in the Marketing, Communication and New Media department. He started his career with Procter & Gamble. Didier also has experiences with the National Hockey League, the Buffalo Sabres hockey club and the 2000 Sydney Olympic Games. Didier has graduated with a Bachelor in Sports Management – Marketing and with a Master’s Degree in Business Administration from Bowling Green State University (Ohio, USA). He also earned the professional Sports Manager Diploma from the Swiss Olympic Association. A true sports fan, Didier currently practices unihockey and football. He has also participated in several other sports such as running, dancing and from time to time he enjoys shooting some arrows!

Neil Jenkinson
Assistant Director, Major Events
Yorkshire Forward

Peter Daire, Group Head of Sponsorship, The FA

Peter has been Group Head of Sponsorship at The FA for four years and is responsible for its sponsorship assets which include the England teams, The FA Cup, Grassroots Football and Wembley Stadium. These assets are worth approximately £30m per year to The FA. Peter has recently been responsible for securing two major new deals, with Vauxhall for the England teams and Budweiser for The FA Cup. Peter and his team are also tasked with managing and activating each of their Partners. Prior to this Peter has worked for Sky, Turner Broadcasting and Channel 4 and has 15 years experience in advertising and sponsorship sales and management.

Christophe Troendle, Head of Corporate Development, AISTS

Former Director General of the International Hockey Federation (FIH), Mr. Christophe Troendle, a 46 year old Swiss citizen, brings more than 10 years of experience in marketing, communications, sponsorship and business development in the sports industry. Troendle's sport experience was gained in organisations such as UEFA, Anschutz Entertainment Group, the International Equestrian Federation (FEI) and the FIH. Prior to working within the sports industry, Troendle worked on three continents (Europe, Asia and Oceania) at Nestlé as a key executive in marketing and business management.

At the AISTS, Troendle develops partnerships with corporate brands, provides added expertise on AISTS consulting mandates, lectures in the new Executive MBA programme, and lead the marketing and communication operations.

Mark Turner, Executive Chairman, OC ThirdPole

Mark Turner was born on the Isle of Wight in 1967. After gaining a BSc Physics/Maths at Exeter University, Mark served with the Royal Navy for six years. He started his first company - Winning Winches - in 1990, moving on three years later to become Marketing Director at Spinlock. While working at Spinlock, Mark founded Offshore Challenges and in 1998 left Spinlock to focus fully on the OC Group business. OC Group merged with ThirdPole, an expanding force in Outdoor Events ranging from running, cycling and biathlon, in September 2010. OC ThirdPole aspires to become a world leader of outdoor events on all playing fields: oceans, lakes, mountains, forests, deserts and city centres. The company will continue to be a leading force in the sport of professional sailing as Organiser of the award-winning and groundbreaking Extreme Sailing Series™. Mark has competed in numerous Grand Prix events including The Whitbread Round the World Race, Transat Jacques Vabre and the Mini Transat. His inside knowledge of the sport combined with his business acumen has propelled the company to the forefront of professional sailing and adventure sports.

OC ThirdPole is a global sports marketing and events company specialising in professional sailing and outdoor events ranging from running, cycling and biathlon, to more extreme sports including adventure racing and trail running. The company can be found in every outdoor arena: oceans, lakes, mountains, deserts and city centres. Operating from bases in the UK, France and Switzerland, OC ThirdPole is an award-winning and leading event management company and rights holder, it manages competitive teams and athletes and provides consultancy to global brands, host venues and other event organisers. In 2011 this international team will organize more than 80 days of competition, across 17 events in 11 countries.

http://www.octhirdpole.com

Paul Samuels
Executive Director – Sponsorships
AEG Global Partnerships

Tim Foster
MBE, Olympic Coach & Olympic Gold Medal Winning Rower

Rupert Pratt
Managing Director
Generate Sponsorship

Michael Cox
Director
KHP Consulting

Marcel Surendonk
Manager of Sponsoring
Mojo Concerts

Ruben Hein
Dutch Artist, Songwriter