Partners

	In Association With: The European Sponsorship Association (ESA) is the voice of the sponsorship industry across Europe. As a membership association, ESA focuses on promoting best practice and raising standards and professionalism within the industry. Its many activities, which include policy, governance and corporate responsibility, education and training, information, networking and the ESA European Sponsorship Awards, all have these goals as their core objectives. ESA’s reach encompasses all types of sponsorship activity from sport, media, entertainment, the arts and culture through to education, the environment and community. Its remit includes promoting and protecting the industry and this is seen through lobbying work with governments at national and European level. ESA also provides media comment on various issues relating to the industry thus raising its profile and emphasising its marketing impact. The Association represents an impressive list of members who operate at a global, pan-European and national level including sponsors, consultants, rights holders, suppliers and professional advisors. For details about membership, visit the ESA website at www.sponsorship.org or contact the ESA Office at +44 (0) 20 8390 3311 or via esaoffice@sponsorship.org
	Associate Partner: Paddy Power is Ireland’s largest bookmaker and a leading provider of gaming and sports hedging services in the UK, Australia and Ireland. Founded in 1988 by the merger of three existing Irish high street bookmakers, the company takes an unconventional approach to betting and gaming. Famous for its fun and mischievous advertising campaigns and innovative PR stunts Paddy Power is a publicly quoted company, listed on both the Irish and London Stock Exchanges. Paddy Power also provides risk management services for sponsors, associations and clubs enabling them to hedge performance related bonuses at a fraction of the cost. www.paddypower.com
Supporting Associations Partners:
	Sponsoring combines community involvement with communicative value. The trade association responsible sponsorship designed the framework for the sponsorship industry in Germany. The FASPO mediates between the actors in the sponsorship market and the requirements of an integrated marketing and media planning of the economy. The umbrella association of all partners in the sponsorship market economy has in recent years its profile and selfunderstanding under the slogan “emotionally sponsoring brands” focuses on the following aspects: • Sole representative in the sponsorship market • Lobbyist in the communications market • Drivers of professionalization • Core expertise in methodological issues • Achievement of strategic members • Strengthen the service function and Networking • Development of their own sponsorship policy • Member-neutral basic orientation • International perspective
	Sponsorship and Event Association is a nonprofit organization that was founded 16 January 2001. The Association aims to promote understanding of sponsorship and event as the subject. We do this by organizing technical meetings, debates, seminars, study tours at home and abroad, sharing the prices of our Sponsor SPOT annual event. We put out completely fresh daily news and articles about sponsorship and event on our website. Most of all, we have established an active forum and a valuable network that you can be part of! Here you will meet representatives from business, sports, culture, humanitarian organizations, agencies in the event and sponsorship. The association currently consists of about 95 member companies and organizations - with 400 active people
	Sporsora is headed by an Executive Board composed of 13 members. The association is chaired by Laurent Damiani. It works through the contribution and commitment of its members through committees and transverse Trades Colleges. Sporsora missions are to: • Promote the interests and positions of actors in the economy of Sport in a complex political and social environment • To promote a responsible community by developing and implementing fair practices and ethical • Maximize efficiency and cost investments registered in Sport - To develop and professionalize the sector, including promoting sports marketing as innovation drivers, management and communication. Sporsora now includes nearly a hundred players in the eco system of Sport (advertisers, agencies, sports organizations, media, research institutes and training). Visit www.sporsora.com
	The Swedish Sponsorship Association is the voice of the Swedish sponsorship and event marketing industry. As a membership association, our primary purpose is to look after the interest of our members and to propel and evolve the Swedish sponsorship- and event marketing industry. Members include a wide range of buyers, rightsholders, consultants, suppliers and professional advisors. The Swedish Sponsorship Association is behind the annual Swedish sponsorship awards (Gyllene Hjulet) and international sponsorship conference Scandinavian Sponsorship. Visit: www.sefs.se/

Official Media Partners:
	Platform Magazine Sponsorship News is the leading source of information, insight, analysis and news relating to the sponsorship sector. We produce Europe’s only trade magazine dedicated solely to sponsorship ‘Platform’ and provide daily news feeds relating to sponsorship deals and trends. Sponsorship News changed ownership for the first time in May 2009. Since then, as a result of much analysis of the industry, a number of focus groups that identified what role a trade journal should play, ‘Platform’ was born. The new name for the publication is indicative of our change of direction in terms of our reporting style. The magazine now focuses on trends, analysis, opportunities and developments across the whole industry and comments in a challenging and incisive style.
	Sportcal Global Communications is an independently owned company that provides the most comprehensive and up-to-date business information to organisations involved in sport. Widely recognised as the leading business-to-business site for sport, Sportcal Global Communications' unique site - Sportcal.com, provides information on broadcast and marketing rights for all major sports properties worldwide, details on sponsors involved in sport, cutting edge news articles and the most comprehensive online sporting events calendar available. Sportcal.com takes pride in the close relationship it develops and maintains with its clients, offering new opportunities for broadcasting or sponsorship, as well as promoting a plethora of different sports to a global audience. With clients in 80 countries worldwide, Sportcal.com is a truly global organisation boasting a clientele of prestigious companies such as: Anheuser Busch, Aon, BBC, BSkyB, BT, Canal+, Carlsberg, Coca-Cola, CONI, Dentsu, Dorna, ESPN, Eurosport, Eurovision, Farrer & Co, FIFA, Fox Sports, Getty Images, Globecast, Hammonds, Havas, Hill & Knowlton, IAAF, IBF, IEC in Sport, IMG, IOC, IRB, iSe, ITF, KPMG, Marsh Sports Group, Media Partners, NFL, NHK, Nike, Octagon, Olswang, Orange, PanAmSat, PGA, PriceWaterHouseCoopers. Rai, Reuters, SNTV, Sportfive, TEAM, TNS Sport, TVE, Telecom New Zealand, TWI, UEFA, UK Sport, VISA. In one of the most rapidly expanding and exciting industries, Sportcal.com has established itself as the market leader in the provision of quality information to the business world of sport
	SportsPro delivers the latest news and insights from the business of sport through SportsPro magazine, the SportsPro DailyDeal e-bulletin and the SportsPro website, www.sportspromedia.com. Published eleven times a year, SportsPro magazine is targeted specifically at the senior decision-makers who determine the future development of the world’s major sporting competitions, events, properties and sponsors. The magazine is supported by the DailyDeal e-bulletin which broadcasts to 8,000 plus executives the latest deals within the sports industry, five days a week, every week. In addition, the website, represents one of the main online portals for the industry, receiving up to 200,000 visitors per month. As such, no media outlet has greater access to the industry’s key players and properties, or greater knowledge as to what fuels and drives this lucrative industry. To subscribe to SportsPro magazine and/or the SportsPro Daily Deal please: • Call: +44 (0) 20 7549 3250 • Email: info@sportspromedia.com • Visit: www.sportspromedia.com
Official Photographer:
	Our award winning team of photographers provide up to the minute photographic coverage from the world of sport. National newspaper groups, book and magazine publishers, TV companies and New Media organisations all rely on our global sports photography to give visual impact to their stories. In addition, as the specialist sports arm of Reuters, Action Images provides photographic assignments worldwide to corporate sponsors, PR agencies, organising bodies and professional sports clubs. We have a whole world of sport for you to explore, from behind the scenes and off the field to record-breaking performances and major sporting events.
Media Partners:
	The Journal of Sponsorship (JoS) is the leading professional journal focusing on sponsorship and experiential marketing, for sponsors, rights holders and advisors alike. The Journal’s content is international in scope and addresses the diverse range of disciplines that sponsorship draws upon, including: • Evaluation and measurement of return on investment • New and emerging regulatory and legal developments and the implications for sponsorship management • Activation of rights • Exploitation of new technologies The journal publishes authoritative articles on the latest research, thinking, development and techniques in the field, as well as case studies, reviews and comments on topical issues faced by sponsorship professionals worldwide.