Workshops
Pre-Conference Workshops
Monday, 21 November 2011
Our cutting edge Future Sponsorship workshops are designed to give you an in-depth analysis of some of the most important issues in today’s rapidly changing sponsorship industry. They are not typical lectures, but interactive sessions led by industry experts. They feature group debates, participative exercises and real-life case studies. Workshop numbers are limited in size to ensure hands-on, direct learning opportunities.
| The pre-conference workshops will cover topics on: |
| 09.00 - 12.00 |
Sponsorship Evaluation and ROI
Building Concrete Methods of Measurement to Track Activity and Reel in Sponsors
Workshop Leaders:
Jon Stainer, Deputy MD, IFM Sports Marketing Surverys
William Fenton, Director, Sponsorship Consulting, Editor of The World Sponsorship Monitor, Co-author of The Sponsorship Handbook |
| 12.00 - 13.00 |
Lunch and Networking Break |
| 13.00 - 14.00 |
ONE HOUR FEATURE:
Review of Bribery Act and Regulation
The Implications of the Bribery Act, Nick Johnston of Osborne Clarke and European Sponsorship Association Board member |
| 14.00 - 17.00 |
Formulating Creative Sponsorship Campaigns to Effectively Build Your Brand and Engage with Your Target Market
Workshop Leader:
Rupert Pratt, Managing Director, Generate Sponsorship |
“Success in activating sponsorships doesn’t only depend on the budget, but also on great ideas. I am looking forward to moderating the panel discussion at Future Sponsorship and finding out what’s up to date in sponsorship activation and which pre-conditions sponsors need to leverage their partnerships.”
Sonja Kreye, Managing Director, Sonja Kreye Consulting
“I very much look forward to participating in Future Sponsorship this year to offer insight and expertise on our partnership with last years’ FIFA World Cup and the ever growing relevance of football sponsorship for Yingli Solar, looking ahead to 2014.”
Darren Thompson, Managing Director, Yingli Green Energy Europe