Conference Agenda

Conference Day One
22 November 2011

08.30	Registrations and Refreshments
09.00	Opening Remarks from the Chairman and the European Sponsorship Association Richard Moore, CEO, Capitalize, Chairman, Future Sponsorship Karen Earl, Chairman, European Sponsorship Association and Synergy
09.15	OPENING ADDRESS: Predicted Trends for the Future of Sponsorships and the Impact of Emerging Markets Dan Jones, Senior Partner, Head of Sport Business Group, Deloitte William Fenton, Director, Sponsorship Consulting, Editor of The World Sponsorship Monitor, Co-author of The Sponsorship Handbook
09.45	The Importance of Fan Engagement, How It Works, Impact on Your Target Market and How to Maximise its Benefits Lesa Ukman, Chairman, IEG, LLC
10.15	How to Find the Perfect Partner: Selecting the Right Partnership and Exploring Criteria to Effectively Align Your Brand Christine Uphoff, Head of Marketing, Randstad Deutschland Max van den Doel, Head of Global Sports Marketing Operations, Training & Team Sports, Adidas International
10.45	Refreshment and Networking Break
11.15	CASE STUDY Driving the Active Lifestyle: Activating Olympic Sponsorships by Giving the Youth Access to Sport Hugh Chambers, Chief Commercial Officer, British Olympic Association Tony Majakas, VP Health & Green Business Development & London 2012 Project Director, Technogym
11.45	FEATURED PRESENTATION The Importance Of Team Work As The Key To Achieve Goals And Meet Customer Expectations Olympic Gold Medallist Rower, Tim Foster
12.15	PANEL SESSION Activation 101: Putting Together an Effective Sponsorship Campaign Moderator: Sonja Kreye, Managing Director, Sonja Kreye Consulting Panellists: Chris Daniels, Head of London 2012 Activation, Lloyds Banking Group Sandra Prins, Global Sponsorship Manager, ING Group Rory Sheridan, Head of Sponsorship, Beer, Diageo Western Europe
13.00	Lunch and Networking Break
BREAK OUT SESSIONS – Delegates can choose sessions of their choice in Stream A or B

Stream A – Conference Room 1 Moderator: Richard Gillis, Sport and Business Journalist, Irish Times/ Wall Street Journal
14.00	Panel Session Expanding Sponsorships Globally and Across the Sports Paradigm Moderator: Richard Gillis, Sport and Business Journalist, Irish Times/ Wall Street Journal Panellists: José Luis Rosa Medina, Senior Manager, Marketing Partnership, Euroleague Basketball Murat Oz, Turkish Airlines Tim Ellerton, Global Sponsorship Manager, Heineken International
14.45	Case Study: F1 Fanzone Sponsorships
15.15	Refreshment and Networking Break
15.45	PANEL SESSION Football Focus: Is the Football Sponsorship Bubble About to Burst? Moderator: Richard Gillis, Sport and Business Journalist, Irish Times/ Wall Street Journal Panellists: Peter Daire, Group Head of Sponsorship, The FA Toby Hester, Football Brand Manager & Head of Tournament Operations, Castrol Rod O’Callaghan, Director - Sports Risk Management, Paddy Power PLC Luis Vicente, Head of Partnerships, Manchester City FC
16.30	Closing Remarks from the moderator
16.30	Close of Conference Day One

Stream B – Conference Room 2 Moderator: Rafael McDonnell, Senior Vice President, Brand Partnerships, Licensing & Synchronisation – Europe & ROW, EMI Music
14.00	PANEL SESSION Growing the Arts: A New Cultural Revolution Is Culture Finally Beginning to Reach a Wider Audience?\ Moderator: Rafael McDonnell, Senior Vice President, Brand Partnerships, Licensing & Synchronisation – Europe & ROW, EMI Music Panellists: Joel Wolinsky, Manager – European Corporate Alliances, Cirque du Soleil Rutger Hamelynck, Global Head of Sponsorships, Corporate Communication, ING Chris Carroll, Global Media and Communications, Heineken International
14.45	FASHION FEATURE Keeping Up With Cultural and Fashion Oriented Audiences
15.15	Refreshment and Networking Break
15.45	PANEL SESSION Behind the Music: Is It Right for Brands to Back Bands? Moderator: Rafael McDonnell, Senior Vice President, Brand Partnerships, Licensing & Synchronisation – Europe & ROW, EMI Music Panellists: Paul Samuels, Executive Director – Sponsorship, AEG Global Partnerships Nuala Donnelly, Music Sponsorship, O2 Marcel Surendonk, Manager of Sponsoring, Mojo Concerts Ruben Hein, Dutch Artist, Songwriter
16.30	Closing Remarks from the chair
16.30	Close of Conference Day One

ESA European Sponsorship Awards
The Awards are the only pan-European sponsorship awards to celebrate excellence throughout all sectors of the industry including sports, culture, entertainment, media, community and corporate responsibility. To view the categories and Shortlisted entrants, please visit www.sponsorship.org Sponsors, rights-holders and agencies are all invited to enter their most successful campaigns, with the awards categories.

Your Ticket!
All speakers and delegates will receive a ticket to the Awards Evening after day one of the conference.

New Features!
For 2011 the ESA Awards Evening will include a number of new features and exciting networking opportunities.

Conference Day TWO
23 November 2011

09.00	Registrations and Refreshments
09.15	Opening Remarks from the Chairman Rob Bonnet, BBC Presenter
09.30	PANEL SESSION Innovative Sponsorships in Emerging Markets Moderator: Priscilla Ho, Founder and MD, Prescient Sports and Entertainment, China Panellists: Max van den Doel, Head of Global Sports Marketing Operations, Training & Team Sports, Adidas International Mark Turner, Executive Chairman, OC ThirdPole Rob Mason, Senior Vice President, IMG, Managing Director, IMG Consulting International, IMG Group
10.15	FEATURED CASE STUDY Yingli Solar: A Bright Start For the FIFA World Cup’s First Chinese Sponsor? Darren Thompson, Managing Director, Yingli Green Energy Europe Oliver Takahashi, Head of Marketing Alliances & Event Management, FIFA
10.45	FEATURED INTERVIEW WITH PEN HADOW Pioneering Sponsorships in the Environmental Sector Rob Bonnet, BBC Presenter interviews Pen Hadow, Managing Director, Geo Mission Ltd on his pioneering environmental sponsorship
11.15	Refreshment and Networking Break
11.45	Case Studies Through The Clipper Round The World Yacht Race Driving tourism, trade, inward investment and civic pride: Neil Jenkinson, Assistant Director, Major Events, Yorkshire Forward Unifying A Global Market Place with Diverse Cultures Within a Single Company Vision: Peter Klomp, VP Global Sponsorship Programme, De Lage Landen ROUND TABLE Exploring the Sponsorship Portfolio: Types of Sponsorships across Industries, Demographics and Continents
12.45	Lunch and Networking Break
14.00	CSR Initiatives: Why Brands Invest in Socially Driven, Community Led Projects: How Can They Deliver Brand Value? Maarten Kuurman, Independent Advisor - CSR Projects
14.30	PANEL SESSION Optimising Digital and Social Channels to Formulate Customer Relationships and Drive Profits Moderator: Rob Bonnet, BBC Presenter Panellists: Tom Broom, Vice President, Digital Strategy of IMG Media Chris Carroll, Global Media and Communications, Heineken International Michael Vaughton, Global Commercial Director, Digital, Eurosport
15.15	Olympic Legislation and Regulations. Understanding the Rules on Athletes for Commercial Activity Moderator: Andy Korman, Partner, Couchmans LLP *Panellists:* Hugh Chambers, Chief Commercial Officer, British Olympic Association Gerri Carr, Senior Sponsorship Manager - Athletics, AVIVAChris Daniels, Head of London 2012 Activation, Lloyds Banking Group
15.45	Refreshment and Networking Break
16.15	DUAL SESSION The Sponsorship World – Creating a Dialogue between Sponsors and Rights Holders Part I: The Sponsorship Bubble Part II: Bridging Communication Gaps and Sharing Company Perspectives to Meet Expectations Moderator: Rob Bonnet, BBC Presenter Panellists: Didier Mieville, Marketing and Communications Director, Archery World Neil Jenkinson, Assistant Director, Major Events, Yorkshire Forward Matthew Osmon, Commercial Director, FIBA (International Basketball Federation)
16.55	Closing Remarks from the Chairman
17.00	Close of Future Sponsorship 2011