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William (Bill) John O’Toole
Founding Director
Event Management Body of Knowledge (EMBOK)
William (Bill) John O’Toole, CFEE BSc, MEng. Manager of EPMS Pty Ltd. Founding Director of Event Management Body of Knowledge (EMBOK) Advisor to the International Event Management Competency Standard.
Over the last seven years, Bill has worked as a consultant on the development of events and festival strategies for the Kingdom of Saudi Arabia, the European Union, Dubai Tourism Commerce and Marketing and the Aqaba Development Authority. He has trained event staff for the UN in Entebbe and Khartoum and developed the national event forums in Uganda and Kenya. He was the keynote speaker for the International Festival and Events Association conference in 2010 in the USA. For the last four years he was a judge of event awards for excellence in UAE and the USA.
Bill has been creating and organising events for more than 25 years. He is a sought-after presenter and teacher in event management in France, Australia, New Zealand, South Africa, Taiwan, UK, USA, Malaysia and the Middle East. He is an event management consultant to public and private organisations for events, including numerous tourism and regional authorities on their event support mechanisms.
He has co-authored two international texts on event management, Festival and Special Event Management and Corporate Event Project Management. These textbooks are used for courses around the world and have been translated into Chinese, Korean and Portuguese. His adaptation of project management to event and festival management as published on his CD-Rom, EPMS.NET, is used for events in USA, Europe and China. Bill’s new textbook Events Feasibility and Development was released in 2011.
Bill is not only versed in theory but currently organises concerts, festivals and other events around Australia and throughout Asia.
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