Course Overview
Programme Introduction
Middle East events management industry. The importance of
effective and efficient event execution is highlighted as the
course is applicable to a wide range of occasions including
conferences, product launches, corporate hospitality, sporting
occasions, shopping festivals, exhibitions and much more; and
most importantly, it maintains a strong focus on the challenges
that are important to you.
You will take away key documents that can be used
immediately for your next event. They can also become
a template for your project management system that can
be adapted to all events and form the basis of an event
management reporting system.
Over the first two days, at Practical Special Event Preparation,
you will develop the essential tools to practically and
innovatively manage special events. The second part of the
course, Financing, Management And Follow-Through, will
have you take an in-depth look at what it takes to execute a
fantastic special event! By attending the course you will gain a
complete, holistic understanding
What Is Project Management?
Project management is a collection of tools and techniques to
enable the creation of an asset over a period of ti me. It is the
process necessary to go from the idea of a product or asset to
its creation. In particular it concerns the management of time,
cost and quality.
How Widely Is It Used By Special Event Professionals?
What may surprise you is the number of internal company
event professionals there are. From Saudi Aramco to Dubai
Tourism, there are event professionals working to profile
their company and increase its Return On Investment (ROI).
Companies and organisations around the world are recognising
the huge value of events. Their internal event managers are
under pressure to account for their management and find a
way to capture their knowledge.
In the commercial world, a number of event professionals
are adopting this approach for various reasons – one being
compliance with other companies and government standards.
However, all event professionals have to manage the finances,
schedule and the product, so they are all using aspects of
project management whether they recognise it or not.
How Will Event Planners’ Work Be Different?
Most people say that project management techniques have
made their work so much more efficient. The Sydney Olympics
was brilliantly organised. They used project management
– and sold the management system and data to the Greeks
for $4 million. A medium-size corporation for example,
implemented a project management system for their events.
Their comments included how their clients respected their
work more when they were able to communicate using project
management terminology. This is another advantage, as
project management provides event managers with a language
to describe what they are doing. Most companies are already
using project management in their operations and are familiar
with the terminology.
How Does Project Management Come Into Play In A Crisis?
People often think they are creative when they are constantly
putting out little brush fires. True creativity is creating a
calm environment where you can make optimal decisions
and develop solutions that will work. Project management’s
role in this is to create that environment. If all the risks have
been thought about and dealt with, then the new risks or
opportunities can be focused on and solved – to the benefit of
the event.
Course Style
The course will use a number of methods to ensure effective learning, including large and small
group discussions, lectures and highly current case studies from around the world. As the focus of
the course is on skills, there will be a signifi cant amount of practice and developing your next event.
Course Benefits
You will take away with you files and documents from the course that can be used immediately for
your next event. They can also become a template for your project management system that can be
adapted to all events and form the basis of an event management reporting system.
Course Timings:
Registration will be at 07:30 on the first day. Each day will commence at 08:00 and conclude at 15:30. There will be a refreshment break and lunch at appropriate intervals.
Programme Outline
Day One
Practical Special Event Preparation
• Event Project Management
• Outcomes
• Project Management And The Management System
Day Two
• Contracts And Reporting
• Outcomes
• Overview
Day Three
Financing Management And Follow Through
• Event Finance
• Outcomes
• Overview
Day Four
• Staging And Shutdown
• Outcomes
• Best Practice In Staging Events In The Gulf
• Overview