Meet Your Expert Course Leader

    Photo of William (Bill) John O’Toole

    William (Bill) John O’Toole
    Founding Director
    Event Management Body of Knowledge (EMBOK)

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5 LEARNING OBJECTIVES
  1. Understand the science of project management and how to apply it to an event
  2. Set objectives and measure the success of your event
  3. Create an event management manual for your next event
  4. Manage and improve event finance, sponsorship and cost control
  5. Undertake a contract management approach
Who Should Attend?
  • Corporate and Independent Event Planners
  • Event Producers
  • PR and Communications Managers
  • Brand Managers
  • Sales and Marketing Managers
  • Project Managers
  • Exhibition Organisers
  • Festival and Public Event Organisers
  • Fundraising Managers
  • Sponsorship Managers
  • Tourism Authorities
About ILM

The Institute of Leadership and Management (ILM) is the UK’s largest awarding body for leadership and management qualifi cati ons. ILM partners with over 2,000 ILM-approved centres, comprising private training providers, further and higher education colleges, and employers delivering in-house management training.

When you register for an IIRME/ILM Endorsed Programme you can be sure that it is:

  1. Practically based, and will complement your role at work
  2. Expertly designed to meet the needs of leaders and managers across all business sectors
  3. Supported by comprehensive learning resources
  4. Externally recognised as a high quality programme


Bonus: every learner registered on any type of ILM programme is automatically entitled to six months of free studying membership with ILM which brings a terrific range of benefits.

For full details of the benefits of studying membership please visit www.i-l-m.com/learn-with-ilm/371.aspx or email ilmcourses@iirme.com

Assessment

To be eligible for the ILM Certification you must successfully complete an assessment project at the end of the course. There will also be continuous assessment throughout the course. Full details of the assessment tasks will be provided by the course director at the course.

Delegates who do not pass the assessment, or who do not submit the assignment, will receive a Certificate of Attendance from IIR.