“Very useful and interesting.”

Fawzia Al Zarouni-Executive Events, Department of Tourism & Commerce

Certified Event Manager

30 Mar - 3 Apr 2008  •  Le Meridien (Airport) Hotel  •  Dubai


Led by an outstanding events management specialist

Event Overview

Discover how to manage, operate, sell and market superior events

  Examine the feasibility and Return On Investment (ROI) OI) of an event
  Understand how marketing and sponsorship is done to maximise the
          impact of an event and its sustainability
  Use the risk management process to minimise problems and maximise
          opportunities
 Successfully manage the various risks and challenges that events may 
         face
 Use the latest tools to create checklists, design the event venue and
         create an exciting programme

The events industry has been experiencing phenomenal growth over the past few years and is destined to change at a fast pace in the coming years.

The environment is more challenging than ever before and the demand for professional qualifications is increasing.

IIR’s Certified Event Manager training course is your chance to learn about the role and responsibilities of an event manager from a practical perspective, with a strong focus on the project management of events and the development of creative and production skills. Planning an event is an event in itself; it requires discipline and meticulous preparation.

This is a specially designed course for everyone who wants to improve their overall knowledge and understanding of successful event management. Discover exciting new developments in the field of event management with your expert course director, Bill O’Toole.

Bill will work with you through a series of presented material, interactive discussions, case studies and group exercises that will enhance your learning experience and give you a hands-on, step-by-step guide to exceptional event management.

This is your opportunity to learn first hand from a true industry expert and will prove to be a great investment in your future.

Who Should Attend?

This cutting edge course is designed for those working within: Event management and coordination, public relations management and coordination, banquet management, business development management, marketing, communications management, project management and all those involved in managing, operating, marketing and selling events of all sizes.