Course Timings: Registration will be at 8:00 on Day One. All five days will commence at 8:30 and conclude at 14:30 with lunch. There will be two refreshment breaks at appropriate times.
Teaching Method
The course will be a mixture of theory with real and worked examples. At the end of each session you will be asked to undertake an exercise in groups. The course is arranged so that each exercise builds towards a comprehensive list of the documents used in event management. Each day will include a presentation on the application of that day’s subject to an event or events in the Gulf region. The documents or their templates can be used for future events. The teaching will be done by the use of PowerPoint with numerous diagrammes and charts to assist understanding of the subject.
Day One – Sunday, 30 March 2008
A corporate event, festival, meeting or exhibition does not exist on its own. It starts with a business or cultural reason. The event context examines the initiation phase of event management.
Event Context
• History typology
• Event bidding and tendering
• Event concept and the pitch
• Feasibility and Return On Investment (ROI)
• Strategic planning and event sustainability
• Stakeholder management
• Event software
 | Exercise: Feasibility study and ROI |