Event Overview

This Powerful Training Programme Will Address Key Concepts Including:
•	Innovative and creative strategies – sharpening your strategic thinking
•	Measurement and analytics of your marketing strategy
•	Emerging Middle East marketing trends and styles
•	Creative targeting and key segmentation
•	Achieving sustainable competitive advantage
•	Maintaining a sharp brand profile - creating an emotional relationship with your target audie
•	Strategic tactics to revitalise, rejuvenate and refresh your brand
•	Traditional media channels versus new digital choices
•	Direct marketing – marketing strategy or marketing tactic
•	Building key customer relationships
•	Preparation of strategic marketing plans

Marketing strategy is central to any organisation’s success, growth and profitability. Innovations in marketing strategy is necessary to keep your organisation ahead of your competitors, to deliver customer value and to ensure the company knows where it is going and how it will get there.

IIR and Bob Davies have combined forces to develop this programme in order to meet the demand for up to date international best practice in marketing strategy in this
region. The programme is a must attend for any executive who has ultimate responsibility for the performance of a marketing strategy or a business unit that relies on the
success of a marketing strategy.

In this course you will be encouraged to think creatively and passionately about your current marketing strategies. You will evaluate the strategies used by some of the major
companies in the region. You will then discuss and develop some of the latest marketing thinking and tools to help your marketing strategies. Finally, you will develop the concepts
that you have learnt into a set of practical tactical plans for immediate implementation in your organisation.

Who Should Attend?

This programme will improve the performance of those who:

• Are involved in formulating, implementing or managing a marketing plan in the Middle East
• Are responsible for protecting or growing a brand
• Have direct responsibility for the performance of the marketing function or department

This may include Directors, Managers or Executives working in Marketing, Promotions, Sales, Advertising, Market Research, Brand Management or Strategic Planning.