Essential And Effective Marketing
Strategy 20 – 24 Jan 2008 • JW Marriott Hotel • Dubai 
Revise Your Marketing Tactics To Reach The Right People At The Right Time Through The Right Channels
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Programme Outline
Programme Timings: Registration for this programme will be at 08:00 on the first day. The programme will start at 08:30 each day and conclude at 14:30 with lunch. There will be two breaks at appropriate times for refreshments.
Day Five: Thursday, 24 January 2008
Building Key Customer Relationships
• Customer care as a strategy for profit improvement
• Delivering extraordinary service
• How ‘world class’ companies handle it
• Application of ‘Levitt Construct’ in service delivery
Preparation Of Strategic Marketing Plans
• Key elements of a marketing plan to deliver objectives
• Developing a list of criteria to judge the quality of a marketing plan
• Linking into the corporate annual plan and calendar
• Determining how outcomes can be monitored and controlled
Review And Action Planning
• Review of programme
• Identifying most relevant points
• Developing points into individual action plans with realistic deadlines