Essential And Effective Marketing
Strategy 20 – 24 Jan 2008 • JW Marriott Hotel • Dubai 
Revise Your Marketing Tactics To Reach The Right People At The Right Time Through The Right Channels
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Programme Outline
Programme Timings: Registration for this programme will be at 08:00 on the first day. The programme will start at 08:30 each day and conclude at 14:30 with lunch. There will be two breaks at appropriate times for refreshments.
Day Four: Wednesday, 23 January 2008
Integrated Marketing Communications
• Communicating your message to support selling strategy
• Prioritising opportunities – cost vs value
• Traditional media channels versus modern digital choices
Introducing Modern Digital Media Into Your Promotional Strategy
• Pros and cons of each type of media
• Impact of ‘Customer Trialogue’ on market dynamics
• Customer acceptance and attitudes
Marketing Channels Strategy
• When to use direct and indirect channels
• Direct marketing
• Selecting channel partners
• Managing and motivating your channel partner