Essential And Effective Marketing
Strategy 20 – 24 Jan 2008 • JW Marriott Hotel • Dubai 
Revise Your Marketing Tactics To Reach The Right People At The Right Time Through The Right Channels
|
Programme Outline
Programme Timings: Registration for this programme will be at 08:00 on the first day. The programme will start at 08:30 each day and conclude at 14:30 with lunch. There will be two breaks at appropriate times for refreshments.
Day Three: Tuesday, 22 January 2008
Using Marketing Analysis Tools To Identify Strategy
• Taking a fresh look at traditional and new models
• Five-stage marketing alignment process
• Obtaining practical messages from marketing theory
• Recognising how portfolio analysis can guide strategy
Building The Customer Value Proposition Framework
• Identifying essential criteria
• Determining the real differentiation valued by customers
• Adjusting your marketing mix into compelling value propositions
Maintaining A Precise Brand Profile
• Creating an emotional relationship with your target audience
• Understanding customer’s response to your brand values
• Identifying examples of B2B successes and failures
• Creating, nurturing and destroying brands
Developing A Brand Strategy
• Brand equity, extension and stretching
• Using your brand to support the required positioning
• Putting your brand to work at every customer touch point
• Tactics to revitalise, rejuvenate and refresh your brand