Essential And Effective Marketing
Strategy 20 – 24 Jan 2008 • JW Marriott Hotel • Dubai 
Revise Your Marketing Tactics To Reach The Right People At The Right Time Through The Right Channels
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Programme Outline
Programme Timings: Registration for this programme will be at 08:00 on the first day. The programme will start at 08:30 each day and conclude at 14:30 with lunch. There will be two breaks at appropriate times for refreshments.
Day Two: Monday, 21 January 2008
The Situation Audit
• Identifying external influences
• Moving from SWOT to TOWS
• Developing the strategic options
Carrying Out A Practical Analysis Of Competition
• How do your customers rate your competition
• Competitive value analysis
• Importance of introducing strategies to bridge any gaps
Gaining Competitive Advantage From Alternative View Of The Segmentation Process
• Behavioural and creative targeting and key segmentation
• Multi-dimensional approach to strategic segmentation
• Practical approaches to improving segmentation strategy