Essential And Effective Marketing
Strategy 20 – 24 Jan 2008 • JW Marriott Hotel • Dubai 
Revise Your Marketing Tactics To Reach The Right People At The Right Time Through The Right Channels
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Programme Outline
Programme Timings: Registration for this programme will be at 08:00 on the first day. The programme will start at 08:30 each day and conclude at 14:30 with lunch. There will be two breaks at appropriate times for refreshments.
Day One: Sunday, 20 January 2008
Introduction And Objectives
• Consumer motives and drivers – emotional and logical
• Understanding what customers are buying
• Strategy and implementation coming together in the marketing plan
• Appreciating impact of sustainability and triple bottom line issues
Defining Effective Metrics For Measurement Of Marketing Performance
• Focusing on the main objective of your organisation
• Using metrics to measure past and improve future performance
• Applying bottom line marketing, short term and long term
• Developing marketing strategy to improve ROI
Emerging Regional Marketing Trends And Styles
• Recognising global environment and market trends
• Appreciating the challenges of marketing in the Middle East region
• Analysing strategies pursued by major companies in the Middle East