Digital Marketing 2 - 6 Nov 2008 • Al Murooj Rotana Hotel • Dubai 
A Practical Guide To The Effective Use Of The Internet
To Increase Revenue And Decrease Costs
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Event Overview
| By Attending This Innovative Programme You Will: |
• Launch powerful and creative online media campaigns
• Successfully track and analyse ROI
• Understand different forms of digital marketing: Search engine marketing, email marketing and affiliate marketing
• Explore key principles for customer acquisition, retention and loyalty marketing
• Increase website conversion rates and email marketing response
• Justify your marketing initiatives and measure your success
• Develop a process of continuous improvement in digital marketing
Are you noticing that the traditional methods of marketing your products are not as effective as they once were?
Consumers are spending more and more time online due to the convenience and speed of gathering the required information with just the touch of the button. It is therefore a necessity in order to successfully reach your customers, that you are equipped with the skills and knowledge in Digital Marketing.
IIR’s Digitial Marketing Course will look at tools, techniques and applications including digital marketing strategy, campaign management and execution, the gathering and managing of digital data and the complete array of e-marketing tools. This course will also include presentations from past attendees demonstrating the practical application of course materials to local campaigns.
Whether you work in B2C or B2B, this course will equip you with the knowledge and skills needed to manage digital campaigns for high yield promotional marketing campaigns.
Drew Fiala, your expert course leader, has over 17 years of Digital Marketing experience and a proven track record of real world campaigns. He will cover not just essential theories but will provide you with statistics, trends and real life examples of what other companies have done, are doing or will be doing.
4 Simple Ways To Register
1. phone our registration hotline +971-4-3352437
2. fax us on +971-4-3352438
3. email register@iirme.com
4. register online at www.iirme.com/digitalmarketing
Rapid internet growth in the Middle East is fuelling the push for Digital Marketing. Ensure you aren’t left behind by registering today!
Industry Sector:
Digital marketing concepts apply across all industries including:
• Banks and Financial Institutions
• IT and Technology
• Healthcare/Pharmaceutical
• Food and Beverage
• Automotive
• Airlines
• Property/Real Estate
• Retail – Malls, Supermarkets
• Telecom
• Tourism
• Hospitality
• Education
• Cosmetics and Perfumes
• Advertising/Media/PR
Job Titles:
• Brand Managers/Assistant Brand Managers
• Marketing Managers/Directors
• Business Development Directors/Managers
• Marketing Consultants
• Public Relations Directors/Managers
• Account Directors/Managers
• Promotions Managers/Directors
• Media Managers/Directors
• Advertising Managers/Directors
• Marketing Communications Directors/Managers
• IT Heads/Web Design Heads/Web Designers/ Web Developers/Web Masters
• Heads of Product/Product Development Managers/ Product Managers
• Heads of Corporate Communication
Did You Know?
• An international community is an internet community
• 70% of television commercials are not viewed
• More time is spent online than in front of TV
• In North America 78% of real estate buyers begin their search online
• The average internet home buyer looks at six houses and takes only two weeks to purchase, compared to the traditional real estate buyers that look at 15 houses and take seven weeks to purchase
• The internet was born as a research tool. Making a purchase involves research
• Ford Motor Company is allocating 15% of its total advertising budget to online
• 80% of people going into a Hyundai dealership had been online first
• Online transactions by your consumer or business customer are a fraction of the cost of the same transaction taking place "on site"
| Frequently Booked Together: |